What Is The Significance Of Collecting Data?

With the increasing use of mobile payment and user's habit of mobile payment, physical stores will attract more consumers to use mobile payment.

We believe that mobile payment is an inevitable trend, and will bring considerable market prospects, and promote the upgrading of the entire retail business mode, with a deep commercial value and significance.

What is the meaning of these data collected by the cashier data box to consumers and businesses? Huayang communications director told the associated business network reporter that "the cashier data box can realize the data association between customer and goods. On the one hand, it can get the detailed data of sales through the connection with the cash register terminal. On the other hand, it combines WeChat Mobile's" sweep "to identify the customer identity ID, and connects the two to establish a" customer commodity "connection. Based on this, we can understand the customers' shopping preferences, consumption frequency and rules, and provide customers with more intimate and personalized services.

For consumers, they are able to control their daily consumer spending at all times by scanning the consumer electronic bills. They can also get the coupons from their businesses to the mobile phone for easy use. They can also keep abreast of the latest developments, promotional activities and service information of their businesses, and this information is related to their daily life.

Closely related, by providing this "know customer needs" information, businesses can let customers experience personalized.

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For businesses, in addition to viewing the real-time cash register statements at WeChat end and helping business decisions, the greater value is to change the past business's ignorance of customers and the embarrassment of customer service termination.

Based on the analysis and application of "customer goods" associated data, it can provide customers with precise and personalized service, and conduct two marketing, promote customers to return to stores, enhance customer repeat purchase rate, and achieve online interactive communication between merchants and customers. Customers can get business service information even if they leave the store.

In the past, retail sales were more dependent on traditional marketing and service methods, and completed in stores or stores. Future smart retailing stores would become a window of experience, where customers can access customers, and more services will break through the time and space constraints of stores and provide real-time online; and online services will also be personalized, oriented and meet the real needs of customers. This requires that the operation and management of customers will be more and more refined, all of which depend on the establishment, analysis and application of consumer behavior data, and the cashier data box will become an essential tool for smart retailing.

Of course,

In the early stage of the launch project, the cost of investment will also be considered. According to Huayang communications director, after purchasing the cashier data box, the merchants only need to connect the cashier data box with the original cash register and printer of the merchant, and complete the deployment with simple configuration. The access threshold is very low, and it can save the production of traditional paper leaflets, paper coupons, the cost of issuing, pmitting, and checking off. Through the service number, the free marketing service information push and fine operation can rapidly improve sales and improve performance.

"Huayang Xintong cashier data box is unique in the market at present. Its biggest advantage is simple and easy to use, easy deployment, no need to reform the cash register system, and no need to pform the cash register hardware facilities, without changing the original business process."