Top Grade Discount: Building O2O Supply Chain Service Mode Under Full Channel Mode

The discount is a large brand discount chain store. After 13 years of development, the discount has already owned 8 real stores in Beijing. In the last two years, with more consumers' "screen pfer", it began to use the fragmentation time to shop on mobile devices such as mobile phones. The discount also grasped the change of the consumption behavior and started the distribution of all channel retail.

The top grade discount entity chain stores are mainly in Beijing, and its first store, the top grade discount Wangfujing store, opened in July 2000, and then the top grade discount series has been gradually expanded. At present, the top grade discount has 9 physical stores, and the top grade discount network (www.shopin.net) has been formally launched in May 2009.

Top grade discount stores are featured by "famous brand products and discount sales". The products currently sold are mainly made of well-known brand goods and are sold at the lowest possible discount price.

The target market of top grade discount stores is located in the public dominated by young people, pursuing fashion and brand, paying attention to improving the quality of life and advocating rational shopping.

The brands sold in the stores are generally recognized by consumers in the current market, and are open in major mainstream department stores or shopping centers.

Or a special store brand.

At present, in the "

Under its banner, it already owns two stores, namely "top grade discount" and "top grade Off-Price good value department store", and a network sales system based on "top quality discount network".

The top grade discount stores sell goods in stock and the famous brand products that are relatively seasonal.

The top grade Off-Price department stores have little difference from the top grade discount on commodity category and brand, but on the product itself, they emphasize that the goods sold are new products for the new season and sell directly to a certain extent.

Top grade discount network relies on top quality entity stores, and promotes the sale of network platform with entity store operation.

The top seven businesses are all located in Beijing, the top grade discount network is on-line, which is convenient for consumers in other provinces and regions.

Its selling price is 2-5 discount of the same brand goods in general department stores or shopping centers, which makes the top grade discount network become a new business growth point of "top grade business".

The biggest challenge of the whole channel is supply chain operation coordination. Why top grade can be selected, because the top grade as a small and beautiful O2O enterprise, he successfully realized the online and offline supply chain double line collaboration. His successful mode is worth learning and drawing lessons from other O2O enterprises.

In the future, the traditional retail business should be well done. The success or failure lies in the supply chain.

The supply chain strategy of Shang pin discount O2O mode is:

Category: double line integration of 7 goods and stores to share.

Central procurement system, centralized procurement and inventory.

Comprehensive data management: after data processing, store data in every store and online are synchronized in real time.

There is no distribution center, warehousing stores are directly shipped to online customers.