Internet + Era How To Enter The Accelerated Channel Of Garment Industry?

The cold thinking of "Internet +" in garment industry: three key points need attention

Although in June, although the year-end inventory has a long time, although the new hot market, new concepts, new vocabulary emerge in an endless stream, one after another.

But now we can say with certainty that the annual hot words of this year's clothing industry must be indispensable to "Internet +".

This is really a must.

The era.

If we turn over the news, any new initiatives of clothing enterprises, or the announcement of a new strategic layout, will inevitably result in the Internet plus.

It's like an artifact, a elixir of medicine, no matter what industry or product it is, as long as it attaches to the Internet + the label of Internet thinking, it suddenly appears to be high-end and Western style.

Even in the eyes of many people, it has the power to turn corruption into magic.

For a time, everyone was talking about "Internet +" enthusiastically.

However, everything is too high and too dense. The exaggeration of exaggeration will inevitably make people feel a little disgust.

No, a few days ago, some scholars came up and said, "Internet thinking is almost nothing new, or even wrong.

If a person keeps saying that the Internet is thinking, there is no thinking.

There is a natural debate here.

No matter what is right or wrong, different voices, at least let us calm down, let us think about it from a different angle, remove numerous and complicated scenes of excitement, and try to see the world clearly.

From a rational and objective point of view, we must recognize the Internet.

The disruptive innovations and revolutions brought by enterprises and brands affirm the changes brought about by many new concepts and technologies in the new era and the future imagination that we should expect.

However, it is also necessary to see clearly the actual situation of oneself, establish correct and objective cognition, prevent parting from others and blindly follow suit.

Internet + for clothing enterprises, there are three key points to note:

Mainline: pformation and upgrading and cross-border mergers and acquisitions

The Internet revolution is deeply affecting the traditional clothing industry. Transformation and upgrading and cross-border mergers and acquisitions will be the main theme of promoting the development and pformation of garment enterprises.

Dazzling touches and mergers and acquisitions are constantly emerging. Leading companies in the industry are speeding up by the Internet. They continue to expand horizontally and vertically through the M & A and expand the new growth space.

Throughout the year, the theme is undoubtedly Internet +, the growth value of the leading companies in the industry is being reconstructed, and a new round of value Nuggets is opened, and industrial efficiency is accelerated.

Core: reconstructing the consumer communication model

Internet + has become a wave and an outlet, which is rapidly penetrating and pforming the garment industry.

But the essence of business is insight into human nature.

No matter technological progress, industrial upgrading, business pformation or mode innovation, it is all about consumption and consumers.

This is exactly the origin and core of clothing enterprises in coping with all kinds of changes.

Consumption upgrading and social pformation are pregnant with too many consumer blind spots and business opportunities. The urgent task for the garment industry is to re understand the Chinese market and rethink where our customers are and what their real needs are.

How to integrate modern consumer habits with offline brands, and connect new channels with new technologies, so as to establish a real connection with consumers.

From product to channel to experience, how to reconstruct the communication mode between brand and consumer is the biggest challenge for garment enterprises.

Cornerstone: outstanding interaction

With the re examination of the traditional enterprise value chain, the "value circle" of the Internet era has been created.

In this era of "Internet +", slogans such as focus, extreme and word of mouth spread, impact and even subvert all industries.

The popularization of new media such as micro-blog and WeChat has changed the mode of information dissemination and publishing path, and has entered the era of "all people to all".

People connect through the Internet in real time, forming a huge, invisible but true feeling force.

The future business pformation will no longer be confined to the symmetrical change of business information. It will no longer be limited to the continuous innovation of information technology. It will no longer be limited to the pformation of consumer demand by price form.

Brand is no longer simply presupposed by enterprises. Consumers are more and more involved in the definition, formation, operation and marketing of brands. Users decide to make products they want together.

To highlight the characteristics of Internet thinking, the most important thing is to highlight interaction, but more importantly, how to interact.

Undoubtedly, the Internet has penetrated into various industries and penetrated into the whole chain of enterprise operation. Internet will become the most critical word in the next wave of business.

But in any industry, there is a thinking innovation of industry characteristics. Internet thinking is not an artifact that subverts everything.

There is a certain boundary in its application.

Whether it is Internet +, Internet thinking, or what fresh rhetoric, unauthorized use of new technologies, new concepts and new thinking, changing ideas and business concepts, optimizing the value chain of business operation and exploring more opportunities, this is the winning way of the Internet age.