The Rise Of China'S Local Luxury Brands Is Strong.

Although China's rich people have been pursuing overseas luxury brands, this situation is changing quietly: some local brands are trying to cater to the tastes of Chinese consumers, and become foreign countries.

A real competitor.

Although they still have a small market share, experts believe that this is the beginning of a new trend.

These Chinese luxury brands not only attract more and more local consumers, but also go to the world, such as Herborist, Ye Ming Zi, Wan Bao and three star caviar.

This is mainly attributed to the following three points: first, the consumption preference of the affluent China is changing. They used to favor precious jewellery, but now they are more keen to catch up with fashionable and niche products. Second, the new brand has got rid of people's stereotype of "made in China" by improving the quality. Third, the "Chinese dream" advocated by President Xi Jinping has awakened the patriotic plot.

Shaun Rein, author of the end of Shanzhai China and Sean, founder of China market research group, said that people used to mention embarrassment in Chinese manufacturing, but now they are completely different.

It is an exciting time because people are eager to pursue and pursue their own way of life.

The luxury brands made in China are aggressive, but the challenges remain: their prices are as expensive as foreign products, but have no corresponding reputation; some brands are not well known abroad.

But the huge Chinese luxury consumer market has provided them with unlimited business opportunities. They still have a long way to go.

according to

According to the published data, the market value of China's cosmetics market increased from 89 billion yuan in 2010 to 162 billion 500 million yuan in 2013.

Although international giants such as P & G and L'OREAL still occupy the main market, their share is declining year by year.

"Chinese women do not like foreign brands and think they are developed for whites", Sean said. Chinese women are not hesitant about changing cosmetics brands. They often use different cosmetics in different seasons.

So they are more inclined to brand names, and will look for the best products to keep their skin bright.

And China's local make-up brand is Asian face.

Hong Huang, a famous Chinese writer, opened a fashion design shop in Beijing, Sanlitun, Brand New China BNC.

This store is close to the international fashion brand Chanel and Armani. Its target customers are the new generation of Chinese luxury consumers: they no longer pursue big brands, but pay more attention to niche and unique design.

The 200 square meter shop is full of printed silk, unique clothing and shoes and Mondrian style bags.

They all have one thing in common: they add some Chinese elements to their materials or designs.

The latest Bain Chinese luxury report shows that more and more Chinese consumers are beginning to favor low-key brands.

At the same time, a new generation of Chinese designers came into the sight of people and began to cooperate with international brands: designers like Ye Ming Zi and Wan Baobao designed jewelry for Chinese elements for SWAROVSKI.