The Pattern Of Retail Business In China Will Change Dramatically. 55 Shopping Centers Will Be Located In Shanghai.

In recent years, Shanghai A huge subway network has been built, and the fast fashion brand, which pays great attention to the passenger flow, is more interested in underground space. Great changes have taken place in the retail industry. Although the rents of the shops along the street are still the highest, the underground space is increasingly sought after.

Rebecca, director of investment in Shanghai retail real estate department, said: "the development of Shanghai subway is amazing. Shopping centers are springing up on the subway stations or near the subway stations. Brands like UNIQLO usually occupy the first floor of the gold store, but if they can go straight to the subway, these brands can also choose underground space. The most popular stores in China used to be luxury stores, but the luxury accessories market has been saturated, which has a great impact on people's shopping habits to a certain extent.

Yes Retailer For example, the new consumer group pays attention to the personalized choice of high cost performance. The international fast fashion brand caters to this trend and successfully successfully conquers the market in the Chinese market. ZARA, H&M and Forever 21 are the representative brands of Western retail giants. They compete fiercely with the top luxury brands. Rebecca said: "fast fashion retailers in China are still ambitious to rush to the golden section. H&M has 250 stores in China, and is actively looking for new sites this year, and is planning to open 80 new stores. The goal of ZARA is to open 60 new stores, and UNIQLO plans to open another 100 on the basis of 100 new businesses opened last year.

Although the independent shopping mall is still the vane of China's consumer market, the shopping center as a part of the complex project is also highly sought after. In the future shopping malls, the retail industry will provide a useful supplement to life, dining and entertainment.

　　 Consumption behavior The constant changes prompted owners to value shopping experience and concept stores more. In addition, the newly developed shopping centers are more enthusiastic about catering, and neglect the non brand name clothing, because such goods have quickly entered the scope of e-commerce coverage. In order to provide a better shopping environment, the owners began to look around the world, looking for countermeasures, and using new technology to study consumption habits, and constantly integrate into daily operation, creating an experiential consumption environment.

Many shopping centers have projected activity notifications onto the big screen, encouraging shoppers to win awards by playing games and then awarding them in stores. As China becomes the world's largest mobile phone user market, homeowners are beginning to attract consumers who are skilled in using smart phones through innovative ways of promotion.