Shanghai Osles Pformed Into Diversified Operations

Oteri J's customer base has always been a strong consumer. The first and second line discount stores are the main contents of attracting customers.

With the maturity of Oteri J's format in Shanghai, diversification of business has become another growth point of shopping plaza.

According to the relevant person in charge of the city commercial information center,

The location is a discount theme fashion lifestyle center with shopping, entertainment, dining, leisure and sightseeing. It has 4000 square meters of food plaza and 9 screen curtains. There are senior restaurants and coffee shops, and lounges, children's play areas, pet beauty centers, Tesla charging stations, etc.

MIG's marketing slogan is "the whole family."

"It has gradually developed into one of the places for shopping, entertainment and entertainment on family holidays.

At the end of last year, DIG, an imported merchandise outlet center in Waigaoqiao, Shanghai, opened in MIG world, covering an area of more than 2500 square meters. It specializes in nearly 10000 kinds of imported goods including deep-sea fresh, frozen fruits, snacks, cosmetics, liquor and daily necessities. The highest daily turnover of the store has reached 1 million 700 thousand yuan.

In addition to MI, Bailian Oteri J, Florence and other food companies in the introduction of the brain also moved, pay more attention to the brand's leisure and fashion.

For department stores, shopping centers and famous brands in the suburbs, outlets are available.

The sharp contrast between the rapid growth and the business information center official said that compared with the electricity supplier channel, the commodity prices of department stores are not competitive in price, and the price of some brands of clothing is even higher than the discount price of some international first-line brands of outlets.

The luxury goods flagship store located in the center of the city is far from the price of foreign similar stores. Overseas shopping, purchasing, cross-border shopping and other ways have been increasingly adopted by consumers in Shanghai, which has brought a certain impact on the sale of luxury flagship stores.

In the outskirts of the city, the product discount rate is high, the style of the goods is more and more new, and the quality of the international first and second tier brands is guaranteed. This makes more ordinary consumers buy more clothes and other consumer goods.

Data show that the end of this year, Shanghai consumers in Oteri J format per capita consumption is expected to exceed 240 yuan / year.

The name of the oetles discount store is becoming more and more close to the average consumer, making it a popular shopping place.