Chengdu Department Store Announces Closure

As the main department store in the Mixc, Chengdu, Chengdu store of Shang Tai issued a notice of suspension on its official WeChat public, announcing that the store will be officially closed in August 31, 2015, which means Thailand's largest department store will completely withdraw from the Chinese market.

Coincidentally, in May 15th, a "customer notification book" was suddenly posted at the gate of Tianhong shopping mall, Chengdu. The store will officially stop business at 18 on June 25, 2015, less than two years from the opening ceremony, and in May 11th, the 101 shopping Art Center of Chengdu Chunxi Road business circle suspended business without notice to the merchants, which opened last September 28th and lasted for only half a year.

Most of the stores in Chengdu have been closed for a long time.

Shang Tai Department store belongs to Thailand central CENTRAL group. It is the largest chain store family enterprise in Thailand. It mainly manages high-end department stores, super stores, luxury hotels and pan commercial catering and entertainment formats.

Its Chengdu store opened in September 29, 2012 and is located in the five story B1 to 4F area of the Mixc, with a total area of more than 20 thousand square meters.

And third stores in China after Shenyang, which introduced nearly 200 famous brands at home and abroad, and many international brands that first landed in the Chengdu market, are a department store that is positioned as fashion, home and daily necessities.

2015 is

In the third years after entering Chengdu, according to the head of the Department of marketing of Chengdu Shang Tai Department store, the business performance has increased significantly since the second half of last year, the highest growth of 40% over the previous year.

However, in April this year, Shang Tai Department Store suddenly decided to close the Chengdu store.

It is reported that this may have something to do with the failure to reach agreement between the Mixc and Thailand in March.

Sichuan Daily reporter interviewed a number of parties, the Mixc insisted on the form of cooperation in the form of rent collection, while the Thai side is considered that the cost is too high, and ultimately Shang Tai Department Stores choose to close Chengdu stores.

Prior to that, Shang Tai Department Store in Hangzhou and

The two stores have been closed. With the withdrawal of Chengdu stores, it means that the department stores will withdraw from the Chinese market as a whole.

"This is only a temporary strategic adjustment of the group. In the future, we will not rule out that we will choose to own the property and go back to China in the form of a shopping mall.

You know, our group has bought many famous brands, including the acquisition of local Renaissance department stores in Italy, which is very successful, and we still have the strength in this respect.

The head of Chengdu Shang Tai Department of marketing said, "after the completion of delivery and settlement of the Mixc Chengdu, all employees of China, including its Shanghai headquarters, will be withdrawn".