Huamao Center: The Biggest Competitor In Physical Business Is Itself.

In the past ten years, the urban complex has grown crazily in China.

According to an institutional research report, the number of major cities in 2015 will exceed 1000.

In the past 10 years, Guohua real estate has only been the two city complex of Beijing Huamao center and Huizhou Huamao center.

The phenomenon of thousands of cities made him feel a little scared and angry. He did not agree with the pattern of copying and constructing a blueprint in dozens of cities.

In the next 5 years, his goal is to strive for one or two landmark buildings in the core cities and core areas, and abide by the "responsibility for the city, the society and the history."

The "aggressive" business is changing the shopping habits of several generations, and it has also created countless tortures and anxieties.

But in the housing super view, the real opponent of the electricity supplier is himself, and the real business opponent is himself, and the top commercial complex is scarce.

For example, there are a few in Pyramid's spire, most of them are fighting in the tower.

What made him most successful was the first idea of the design of Huamao center.

Although luxury brands are gathered, they will not deny ordinary people thousands of miles away.

Architecture, with its huge image, reflects the aesthetic pursuit of an era.

It is a mirror of the times and inevitably bound by limitations.

China Trade Center began to do the overall positioning in 2002.

At that time, Wang Zhigang, a famous planner, recalled that in 1993, there was a commercial boom in some big cities in the country, and a large commercial building was built up by a swarm of buildings, which caused an oversupply until 1998.

Since then, people have no choice but to venture to invest in large commercial property.

However, since 2001, with China's accession to the WTO, foreign-funded commercial enterprises have stepped up the pace of entering the Chinese market, and the demand for large commercial properties has emerged.

In 2002, CBD (central business district) and commercial pedestrian street entered a construction boom in major cities.

The concept of commercial real estate has just sprung up.

For China's commercial real estate developers, there are both financial constraints and short experience.

Finding the best company to design, plan, find experts, do professional things, and reach the goal to find a partner who can achieve this goal is the principle of housing super.

At first, China Trade Center and the United States

Leader Saks Fifth Avenue group negotiated many details of cooperation, and even changed the drawings.

But later, there was a problem in the US funds.

Guohua home is reluctant to postpone the construction period.

So Fang Chao and so on looked around for partners again, and Taiwan's new Guang San Yue Group entered the field of vision.

The company is built by a joint venture between Japan and Taiwan, and operates several of the most profitable department stores in Taipei.

An interesting interlude is that when Xin Guang world wanted to name the "new light and three Yue", but worried about some collectivization sentiment, it stopped.

Xinguang heaven and earth officially changed its name to SKP this year, but the seeds of divergence were planted at the very beginning.

Although many partners have found a more harmonious way of cooperation today, for example, the cooperation between Yuanyang real estate and Tai Koo group and Shin Kong San Yue is all responsible for the construction of the former, while the latter is responsible for the operation. However, in the year when foreign policy was restricted, the entry of foreign retail enterprises into the mainland of China must be done by mainland partners.

Xin Guang San Yue and Hualian Group formed a joint venture to jointly operate shinguang world.

After the conflict between the two sides of the joint venture, it was led by Hualian in 2011 and became the most profitable department store in the mainland.

Xin Guang San Yue still retained a small share of the stock and played a supervisory role in the board.

And Xinguang world is different from all the department stores and supermarkets that Hualian used to run, and Hualian has hired an international consultant team to plan and guide.

Many brands wanted to enter the shinguang world, but Hualian maintained a high degree of principles and offended many people in the process.

"We must manage according to professional thinking. If we are lost in the sea of human feelings, this shopping mall will not be like this today."

Fang Chao said.

Whole

The importance is not only reflected in the conflict.

At the same time, Ritz Carlton and JW Marriott Hotel Hong Kong settled in Huamao center. The emphasis is on "integration". The holding and operation of the property is the quality guarantee of the entire Huamao trade circle.

The world's top 500 such as Deutsche Bank are stationed in China trade offices. First of all, the site selection principle is "big property hosting property". The building space, hardware facilities and property services can be customized for customers.

Although today, the fullness of property developers or

It is not difficult for us to invest billions of billions of dollars in investment or acquisition. In 2005, commercial real estate developers in China were eager for the mainland to open financial innovation business such as REITS.

There is no shortage of business schools among visitors to the China Trade Center.

"Business schools are more interested in the topic of how to maintain control in the case of decentralization of property rights, and achieve goals quickly without funding."

Fang Chao said.

A part of the property of the Huamao center is owned by the institution.

In order to achieve goals, we must make trade-offs and sacrifice.