Chengdu: The Lack Of Core Competitiveness Is Hard To Escape.

"The location of Tianhong Department Store is questionable," Davies, senior assistant director of Huaxi District, first Taiping, Deng Yaohua, analyzed. "First of all, the red Pai Lou is not the core business district of the city, and the radiating power of the shopping mall is difficult to attract the consumption crowd outside the business circle.

Another industry insider believed that the red Pai Lou rainbow is closer to the Ito Nan Hua Tang double Nan shop, and the competition it faces is fierce.

It is reported that after the withdrawal of the rainbow store in lemon square, Tianhong mall is only a shop in AUX square, a high-tech zone in Chengdu.

In fact, before the Chengdu store announced that it had stopped business, Tianhong mall had begun to close shop in other cities.

Zhejiang Xiaoshan Tianhong shopping center was closed in October 13th last year, and Zhejiang Huzhou Tianhong shopping center also terminated operation from February 16, 2015.

In its annual report, a total of 18 projects, including the Chengdu lemon land Plaza project, failed to meet their business performance in 2014.

Judging from the operation of the first quarter of this year, although the income of the rainbow Chengdu area increased by 9.27%, the total profit decreased by 11.66% compared with the same period last year.

Just a few days before the announcement of the closure of the rainbow mall, the 101 shopping Art Center in Chunxi Road, Chengdu, suddenly closed. According to the insider, some owners are protecting their rights. At present, the police have been involved in the investigation.

"The first day has not seen any sign, but suddenly closed on the second day."

A shop assistant at a shop opposite the mall told reporters that "people are asking questions from time to time".

According to common sense, the shopping center is located in the bustling Chunxi Road. The traffic volume in front of the shopping center is very high, so it will not be closed for only half a year.

Ran Lichun, President of the Sichuan chain business association, described it as a commercial Bermuda. He thought there were three reasons for its closure: first, what exactly was suitable for it? The relevant business operators had not been clear about it; two, the property rights were complex, both sold and partly maintained, resulting in difficulties and technical obstacles in the unified operation. Third, the structure of the floor had inherent hardware defects, which was determined at the beginning of the design and lacked the bright spot of competition with the carefully planned shopping centers.

The decline of another supermarket chain, which is rooted in Chengdu for many years, is also sad.

Mutual benefit, as a large chain supermarket in Chengdu, was founded in 1994. In Chengdu, it is a household name and its inability to support the news came out. A reciprocal supermarket has held a press conference to dispel rumors. But as more and more suppliers withdrew, stores closed and workers paid for wages, the embarrassment of mutual supermarkets was exposed.

Reporters in June 3rd

Yun Ying Lu sees that the mutual supermarket has been suspended. Through the glass, we can see that the shelves are scattered in the shop, and the bustling business is not there.

"Mutual supermarket closes and closes business" is the price it paid for its initial expansion and blind distribution.

One industry believes that this is the choice of survival of the fittest, it is expected that more and more small chain brands will be bought and merged by big brands in the future.

101, Tianhong and Shang Tai three have closed or are about to go.

There is one thing in common in department stores, which is not the self possession property of stores, which restricts the development of department stores to a certain extent, because shopping malls must take account of the cost of store rent while making various strategies, and are also limited by the positioning of the project itself.

At the same time, in

Under the influence of serious, macroeconomic depression, electric business impact and new consumption concept, the retail market operation of non core business circle is becoming more and more difficult, and some shopping malls are already on the edge of cliff. If they do not change as soon as possible, the possibility of closing the door of the three stores is very large.

According to sharp data statistics, as of April 2015, the total volume of shopping centers in Chengdu exceeded 7 million square meters, ranking first in the country.

At present, the number of shopping centers in Chengdu's main urban area is 71, with an average of 12 in each administrative area.

The 71 shopping centers have opened 52 and 19 are being built.

The competitiveness of Chengdu's retail industry is not hard to imagine. Such a situation also forces some projects to pform.

It is reported that after the closure of the Hong Pai Lou Tianhong mall, the original site will be built by the owner into a community business center.

After the closure of Chengdu store, there will no longer be a major department store in the Mixc, Chengdu.

"Whether they are department stores or shopping centers, they are just carriers. They are all products for users."

Deng Yaohua told reporters that if we want to pform into a community oriented business center, developers and operators can not change the business circle in the short term. The key is to meet the real needs of the customers. First, we need to satisfy the consumption of the family type crowd, and set up more restaurants, supermarkets, bookstores, and early education centers.