Local Outdoor Brands, Business Travel, Outdoor Brand, Enter The Mass Market.

Local outdoor brands want to explore the mass market mainly by "business travel".

The concept of "business travel outdoors" has been put forward by the industry two or three years ago, but there are not many enterprises that really land in products, channels and marketing.

Nowadays, with the continuous improvement of people's participation and enthusiasm in outdoor sports, local outdoor brands want to explore the mass market with "business travel" as the entry point.

"In these two years, Quanzhou

Basically completed the integration process of shoes and clothing, and achieved good results in the development of outdoor category.

At present, Quanzhou outdoor brand already has the strength to build a mass professional outdoor sports brand. They need more outdoor enthusiasts to enter the consumer market of commercial outdoor products.

Xu Tengda, general manager of Tianlun Tian outdoor products Co., Ltd., who can truly understand the consumption needs of outdoor enthusiasts and stick closer to them, will be able to take the lead in this market.

In his view, the outdoor brand is ushering in a good opportunity for the development of "business travel". The company is now making great efforts in promoting the business outdoor products.

The LONSDALE brand that originally proposed the outdoor location of business travellers was introduced.

As an entry, outdoor is committed to creating a full featured fashion travel equipment.

After more than two years of research and development, the LONSDALE brand has developed a fashionable travel equipment tailored for Chinese travel groups, which has been widely recognized by consumers. It can be said that a new trend of differentiation has been put into the outdoor market.

LONSDALE CEO, Lai Guo Cheng, said that in the past 2 years and more in China, the LONSDALE brand's image display and product design have become more sophisticated. As the slogan of the brand "embarks on a journey", it conveys the idea that travel is not a form, but a state.

In the industry's view, outdoor enterprises' positioning for outdoor products should be the perfect combination of "professional outdoor" and "commuting", which requires brand enterprises to build products with core competitiveness according to the needs of target consumer groups.

Zang cool planning Chen Zhongyi, for example, recently launched by the Pathfinder Gao Yuanyuan skin clothing is a relatively successful case.

Nowadays, outdoor lifestyle is highly sought after, and people pursuing healthy life are strongly appealing for "beautiful travel" and "fashionable travel".

The Pathfinder appropriately captured the marketing point of the market. So, together with Gao Yuanyuan, we jointly built up the fashion trend of outdoor travel. The new skin coat of the Pathfinder this season displayed the most beautiful side of Gao Yuanyuan on the stage. It also interpreted the perfect combination of professional outdoor and fashion fashions, printing, splicing, popular colors and other popular elements, making people more sexy for the fashion trend.

Collocation.

"Therefore, the local outdoor brand will shift its attention from professional to life, and seek such an entry for business travel, so we need to truly find the connotation behind the market concept, which in the final analysis is the product, bringing out its own products to drive the development of the whole brand.

Chen Zhongyi said.

Business travel outdoors has formed a series of products, in terms of overall matching, have to keep up with the pace of serialization.

except

The style of commercial tourism, matching shoes, trousers and equipment should also be further explored in the style of business travel.

For this reason, Saint flee put forward the concept of "suit" product, which is more bold and innovative in technology and design, integrating fashion, and subverting people's limitations on outdoor knowledge through a series of breakthrough business travel products.

In addition, the promotion of commercial outdoor products also requires grounding activity.

Half a month ago, Tianlun Tian Jeju Island 10 km hiking race won Jeju Island's four days and three nights free activities in the circle of friends was once popular, only the first day received valid registration of 6000 people, the company finally sent 15 free travel places.

It is understood that most of the winners from Tianlun Tian designated terminal stores, a pair of lucky couples from Shandong immediately said that Tianlun gave them extra travel experience besides products, and they continued to add points to the goodness of Tianlun brand.

Xu Tengda bluntly said that in the promotion of outdoor products, Tian Lun Tian should base on the terminal to carry out some more popular activities. These promotional activities will lock some basic outdoor activities such as weekend mountaineering camping, daily running activities and so on, and this Jeju Island step is the first attempt.

Xu Tengda believes that these activities can deepen the interaction viscosity between brands and consumers, which will play an important role in promoting the establishment of membership system in the future.