• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    MUJI And Other Cross Border Dressing Systems Are Attractive.

    2015/5/26 16:01:00 52

    H&MMujiLuxury GoodsClothing Pboundary Make-Up.

    about

    H&M

    For example, Muji and other clothing brands, the accumulated brand advantage and channel advantage can help them to save much money in the field of make-up, make profit margins higher, and promote less difficult.

    In the field of fast moving consumer goods, beauty is undoubtedly the "big cake" of low risk and high yield. No, even the clothing brand H&M and Muji have decided to open up the beauty product line to divide the cake.

    However, whether the cake can be envied, whether it can be eaten, eaten or eaten is another matter.

    As early as the end of January this year, H&M announced the launch of the H&MBeauty beauty series through the 2014/2015 financial year report released by Hennes&MauritzAB.

    Recently, this series of products has been officially exposed. The H&MBeauty autumn series containing 700 products, besides lipstick, nail polish, eyeliner, cosmetics and cosmetic tools, also includes hair care and body care products.

    The price range of the products ranges from 2.99 US dollars to US $24.99, which is in line with H&M's "fast fashion" positioning.

    The products are expected to be launched in September this year, and are sold in 900 stores and brand websites worldwide.

    However, the first product will not involve Chinese stores and China's official online stores. This is not a strategic choice, but a complicated customs import procedure, and the company is stepping up the matter.

    In April 17th,

    MUJI

    (Shanghai) commercial limited also announced the launch of MUJI's make-up through its official WeChat.

    Now, MUJI products have been sold on their official website.

    According to the products released by the official website, MUJI products include more than 10 categories: eye shadow, concealer, lip liner, eyeliner, eyebrow pencil, eyebrow pencil, foundation milk, blush, loose powder, makeup powder, makeup milk, mascara, lip gloss and eyelash nourishing liquid. The cheapest wooden eye liner is priced at 25 yuan, and the most expensive dual-purpose eyebrow pencil is priced at 98 yuan.

    Before that, Muji has launched skin care products and toiletries, including cosmetics, cleansing oil, lotion, cream and other categories, and pricing is also very popular.

    Speculation has been made that H&M and Muji have made this move because of the fierce competition in the garment industry in recent years. A large number of brands are facing pressure to go inventory, and many brands have fallen in the competition.

    The performance of these two brands in recent years is also not satisfactory. It is urgent to find another way to improve their performance.

    and

    Cross border makeup

    In fact, it is not uncommon. The major luxury brands are successful precedents.

    Make-up product line has become the "cash cow" of luxury brand, even more profitable than the main industry.

    When PRADA tried to launch perfume business, the British media reported that the liquid composition of a bottle of perfume only accounts for 3% of its production cost, and its retail profit margin is as high as 95%.

    According to industry sources,

    Luxury goods

    The profit margins of cosmetics are generally as high as 80%.

    Even the profit rate of ordinary cosmetics business is quite high. Under the premise of huge advertising fees, personnel costs and channel costs, it can still reach the level of 30%-50%.

    Compared with other industries, this profit margin is really amazing.

    And for H&M, Muji and other clothing brands, the accumulated brand advantage and channel advantage can help them greatly save costs and make profit margins even higher when they enter the make-up area, and the difficulty of promotion is even lower.

    When I think about going shopping for H&M and Muji before, there are always several times when I feel that I can't buy or buy anything, so I have to pick a few socks, hair accessories or earrings and necklaces in front of the cashier's desk.

    So, when we are going to shop for H&M, Muji and other clothing stores, will we pick up a few bottles of nail polish and pick up a few blush, lip gloss and mascara to pay the bill?

    So let's wait and see.

    Xiaobian believes that fast fashion cross-border is no longer a new thing. Before the recent power business, and now cross border make-up, it seems that the fast fashion brands feel that the world is not stable, and the market is not optimistic.

    However, the fast fashion "fast" has become the object of other brands to compete and imitate.

    • Related reading

    Is Luxury Still Loving The Store?

    Industry Overview
    |
    2015/5/26 11:39:00
    25

    Analysis Of The "Innovation Era" Of China'S Light Industry Textile And Garment Industry

    Industry Overview
    |
    2015/5/24 13:57:00
    67

    China Opens The Era Of Smart Clothing

    Industry Overview
    |
    2015/5/21 9:50:00
    55

    Development Trend Of Garment Industry: Flexible Production Mode Into Development Direction

    Industry Overview
    |
    2015/5/20 10:56:00
    201

    The Textile Industry Is Depressed And The Business Pressure Is Great.

    Industry Overview
    |
    2015/5/18 20:31:00
    116
    Read the next article

    Liu Wen, The Supermodel, Is So Beautiful In Summer.

    China's supermodel Liu Wen has been really superheated recently. In the reality show "we love each other", let more people know her, Xiaobian is really big love, the woman who loves to laugh is not bad luck, and there are two deep dimples.

    主站蜘蛛池模板: 爱情岛论坛亚洲品质自拍视频网站| tom39你们会回来感谢我的| 高清永久免费观看| 色噜噜狠狠色综合欧洲| 日本在线电影一区二区三区| 国产在热线精品视频国产一二| 人人做人人爽人人爱| eeuss影院www新天堂| 狼群视频在线观看www| 在线观看视频中文字幕| 亚洲精品第二页| 51妺嘿嘿午夜福利| 欧美丰满大乳大屁股流白浆| 国产精品igao视频网| 亚洲视频天天射| 97热久久免费频精品99| 欧美日韩亚洲一区| 国产精品_国产精品_国产精品| 亚洲av永久中文无码精品综合| 国产精品你懂得| 日本二区免费一片黄2019| 国产欧美精品一区二区色综合| 亚洲熟妇无码爱v在线观看| 3344免费播放观看视频| 欧美一区二区三区视频在线观看 | 国产精品香蕉在线| 亚洲国产精品张柏芝在线观看| sss日本免费完整版在线观看| 激情内射日本一区二区三区| 国产精品资源一区二区| 乱人伦视频中文字幕| 草莓app下载2019年| 婷婷五月综合激情| 亚洲欧美日韩在线不卡| 国产一区二区三区影院| 搡女人免费免费视频观看| 免费人成视频在线| 2018在线观看| 日本媚薬痉挛在线观看免费| 再深点灬舒服灬太大了69| 98精品全国免费观看视频|