Development Trend Of Garment Industry: Flexible Production Mode Into Development Direction

On the 70th anniversary parade of Russia, which commemorated the victory of the Great Patriotic War in the past, the 14 concierge dress worn by the guard of the three armies of the Chinese people's Liberation Army attracted much attention.

The emerging industry group, which is the central enterprise of the main industry, has shown that the development level of China's garment industry has been shown in fabric, design style and workmanship.

After the past large wholesale and extensive development stage, and after the shock of Chinese garment processing plants in recent two years, with the advent of diversified and personalized consumption era, and constantly subverting and even subverting the commercial form and management mode of clothing brand, the industry experts generally believe that the pformation and development of garment industry is at the right time, and to grasp the real demand of consumption is the key to build a reasonable development mode of the industry.

Flexible production mode has gradually become the direction of industry development.

China is the largest clothing consumer in the world, the largest garment manufacturing and exporting country.

In contrast to the pursuit of large-scale, low cost traditional clothing production methods, clothing, as one of the symbols that can highlight individual personalities, is giving birth to a new market format -- fast fashion characterized by fast replacement of new products.

Behind the fast fashion is the innovation of production organization mode around "small batch, multi variety and fast delivery".

Inevitable,

It is also necessary to adapt to the great changes of consumption demand and adjust the direction. The trend of production flexibility and lean is accompanying.

In an interview, the responsible person of emerging China said that the flexible manufacturing digital production mode from "futures large-scale production" to "spot agile manufacturing", more intelligent, not only can reduce production costs, shorten the product manufacturing cycle, adapt to the market update speed, but also to meet the personalized consumer demand.

It is understood that the flexible production mode has become a trend in the industry.

The red collar suits have successfully developed a personalized garment flexible production system that can be standardized and duplicated.

The system provides for each detail of a custom suit. Customers can choose fabrics, styles and personalization requirements with only a little mouse.

Zhang Yunlan, chief executive of red collar, has said that

Changes have taken place, and customization is the future direction.

Coincidentally, the personalized business of the wedding bird has been launched on Tmall last year. Consumers can make an online volume reservation, and the volume Division has 72 hours door-to-door volume service.

Through information order processing, intelligent production to ensure fast delivery.

And Jacob Langdi presented the experience intelligent O2O (online to offline) customization system at the 2015 Clothing Fair, which was not long ago.

According to the company's personage, with the help of Internet big data thinking, the company has developed a customized intelligent production system, which directly connects the customized intelligent production system to consumers, enabling consumers to independently design the order, link line experience shop on the PC side, the mobile terminal, and truly realize the clothing and custom O2O.

Industry experts said that the future development of the garment industry is to "people-oriented".

Consumers are already in the same position as brands, or even occupy a leading position, and are closer to brands. Brands need to communicate, share and cooperate with consumers, understand consumers better, enhance consumers' experience, provide personalized product customization and fast service from users' perspective, flexible production mode will gradually become the direction of industry development, and the era of large-scale on-demand production is likely to come gradually.

Functional clothing demand spawned new market

The head of a clothing company said that if the past was mainly categorization based on seasonal demand, people would change more to etiquette, work, leisure, home, entertainment and other needs. The more detailed the classification, the clearer the functional requirements.

The demand space of functional clothing has spawned new consumer market. The clothing industry brand should seize this hot spot and develop in a timely manner.

It is understood that for the Chinese armed forces honor guard, the brand new emerging China brand JH1912 is the perfect combination of the main function and fashion.

The fabrics are made of high waterproof and breathable Italy imported fabrics, both beautiful and outdoor functions, so as to meet the personality and functional choices of the city elite, fashion new generation, sports and outdoor enthusiasts.

In addition, Li Ning Co has just announced its strategic cooperation with the hardware eco chain enterprise invested by Xiaomi, and the first two cooperative running shoes are expected to be on sale in the three quarter of this year.

According to the relevant person in charge of Li Ning Co, in the function of the smart chip that has been disclosed, apart from the standard data collection analysis and motion record, it will also provide professional and tailored guidance for the running posture of Chinese runners.

According to market participants, the future outdoors equipment needs to pay attention to the combination of other equipment such as carrying tools, communications, optical instruments, electronic equipment and clothing, so as to bring more consumption space to the future clothing market.

Big data outline clear images of consumers

"At present, the phenomenon of homogenization between clothing brands is very obvious. In the clothing competition market with" a hundred schools of thought contending and a hundred flowers bloom ", the difference between garment brands has become a major problem in the apparel industry.

Clothing enterprises generally say that one of the effective ways is to grasp the real demand of consumers with the help of big data technology.

The data from social networking sites are large and vivid, representing the real thoughts of netizens.

Therefore, the "consumer" is no longer a vague group, but a "holistic person" supported by massive and fragmented data.

The clothing industry should pay attention to the collection of these fresh data, understand and grasp the consumption demand deeply, make the brand more close to consumers, and create consumer demand.

Yang Minde, chairman of the CPPCC National Committee and chairman of Hongkong Yida group, pointed out that for the textile and garment industry, a large number of highly related data information runs through product development, production and sales, and the difficulty lies in how to effectively mine, utilize and integrate these data information and pform them into commercial support for reality.

She suggested that the relevant departments of the state take the lead in the joint industry to strengthen the application and landing research of big data technology in the field of textile and garment industry, focusing on the direction of enterprises' attention from controllable big data analysis cost, feasible deployment implementation plan, effective analysis and mining technology, and boosting the whole industry's leveraging of the value of big data.

Fang Jianhua, chairman of Yin men's dress, also said: "the core of big data is based on the understanding of consumers."

He analyzed that the traditional clothing enterprises had no way to control the details of the terminal consumers, and the members' information of the brands was hard to collect.

However, under the Internet channel, we can control all the consumers' data and conduct effective analysis. We can do a good job of customer segmentation and push goods to customers' preferences.

It is undeniable that the development of O2O has begun to affect the layout of the entire apparel retailing industry.

But whether online or offline, homogenization competition is the common problem that the apparel industry will face in the future.

It can be said that the collection of information under big data is also aimed at better understanding the real consumption demand and satisfying consumers' preferences so as to achieve brand positioning.

Therefore, when using Internet technology to achieve the consumption connection under big data, it will be a good policy for the industry to return to the essence of the product and return to the essence of the business.