Authoritative Financial Services Organizations Choose The Most Popular Brand In The Future.

A comprehensive analysis of the most popular Brand Company in the next three years

In view of the uncertainties of the global economy, such as oil price, money interest rate and geopolitics, Morgan international Stanley Morgan Stanley of New York international has recently selected 30 companies worth investing in the next three years.

Several of these fashion companies meet standards, including Amazon.Com Amazon, Estee Lauder, L Brands, and Nike, the world's largest sporting goods manufacturer.

Morgan Stanley Morgan Stanley said that the selected companies were judged on the basis of the most important criteria, namely, the sustainability of competitive advantage, as well as the business models, pricing power, cost efficiency and growth rate.

They try to find the best franchise, not the most undervalued stock.

Amazon.Com Amazon

Amazon has made many investments in fashion. In February this year, it announced that Amazon Amazon and its fashion website Amazon Fashion, its menswear website East Dane and flash buying website MyHabit became the first sponsor of the first New York men's wear week. The first cooperation will be held in July.

In addition, Amazon is also the new sponsor of the two fashion week in New Delhi.

Amazon has been longing for

Some achievements have been made in the world. Its top executives have said that Amazon regards this market as an important area of potential growth and is already one of its key links.

Amazon has opened an online store in Taobao Tmall mall Tmall.com, a Alibaba Group Limited, which aims to expand its market share in China.

So in August 2014, Amazon China launched the ZStyle z.cn/style, and the brand of Amazon ZStyle Shang pin hall mainly covered three main parts: mainstream fashion brand, Amazon exclusive import brand and independence.

Brand, it is committed to becoming China's top fashion brand online boutique.

Amazon fashion President Cathy Beaudoin once said, "fashion is the fastest growing business of Amazon in the past five years.

There are more than 80% growth in one year.

For us, it is a booming business, so we are very committed to this category. "

Estee Lauder

Estee Lauder can be said to be the world's leading cosmetics and fragrance Brand Company.

In the third quarter of March 31st, net income rose to 27.6% from 272 million 100 thousand US dollars in the same period last year, while the diluted share price rose to 71 cents from 52 cents in the same period last year.

Sales rose 1% in the quarter, from $2 billion 550 million last year to $2 billion 580 million.

Excluding the impact of exchange rate, net sales increased by 8%.

To speed up the company's development in the luxury market, Estee Lauder announced cooperation with Le labo and FredericMalle, a perfume manufacturer in Paris, to further seize the business opportunities of global brands.

Moreover, Estee Lauder has been firmly committed to the strategy of purchasing cosmetics and skincare brands and gradually improving its product categories. In the past two years, Estee Lauder has acquired high-end brands including Le Labo, France luxury skin care brand Rodin Olio Lusso, France small perfume brand Editions de Parfums Frdric Malle, and high-end mask brand GlamGlow.

In addition, according to the latest news from foreign media, Estee Lauder will likely continue to purchase its own makeup brand Too Faced make-up.

L Brands, USA

The US L Brands owns Victoria 's Secret, PINK, Bath &Body Works, La Senza and Works brand, and operates 2969 stores directly in the United States, Canada and the United Kingdom, and has more than 600 franchise stores all over the world.

As of the fourth quarter of January 31, 2015, the company's net sales amounted to US $4 billion 69 million, an increase of 6.6% over the same period last year, and net profit of US $564 million 800 thousand, an increase of 15.4% over the same period last year.

The 2014 annual performance report showed that the company's net sales amounted to US $11 billion 454 million, up 6.3% over the same period last year, and net profit of US $1 billion 40 million, up 15.4% over the same period last year.

Nike, the world's largest sporting goods manufacturer

Since the trend of fashion in the fashion industry, Nike's growth has never stopped.

According to the latest financial results of the group, net profit in the third quarter ended February 28, 2015 increased by 16% to $791 million, and earnings per share were $0.89, exceeding the market forecast of $0.84.

Among them, the Greater China region developed strongly, sales increased by 15%, and the effect of excluding exchange rate increased by 17%.

Products were the most profitable analogies, accounting for 65.7% of sales, while sales increased by 8% in the third quarter, while clothing categories increased by 3%.

Faced with the challenge of Under Armour, the second largest sports brand in the United States, Nike announced in March this year that it was fully cooperating with Garmin, TomTom, Wahoo Fitness and Netpulse.

Garmin and TomTom focus on developing watches with GPS location functions; Wahoo Fitness is a tracker that detects heart beat and personal health data; Netpulse provides a solution for gym interconnection.