SF: Hi Guest And Best Fit Mode

For the "Hey" and "Shun Feng optimization" and the "Hey guest" this upgrade, the industry is mainly concerned about the upgrading of the "Shun Feng home" and "Hey guest" in the end what is the difference?

In this regard, the vice president of Shun Feng Group and the original CEO Li Dongqi, the original Shun Feng, accepted the interview with the chief executive of the business group of SF for the first time.

It is understood that the location of the SF preferred website after the 2 fit with hi guest has been changed from "SF EXPRESS's global gourmet online shopping mall" to "preferred goods and services to the home".

Hey, customer 2 also integrated more preferred elements, not only the original "Hakka" logo "black" was replaced, "preferred goods, service to home" eight words also appeared in the "Shun Feng home" signs.

In addition, the "Shun Feng business" which is packaged and integrated belongs to "Shun Feng Holdings (Group) Co., Ltd.", which is the controlling platform for the four major capital changes such as China Merchants in 2013.

This means that SF business is independent of SF EXPRESS and is an asset business under SF holdings.

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Li Dongqi told reporters that Shun Feng preferred the future will become more and more "platform"; and from the beginning of hey 2, the customer to Shun Feng Logistics experience, think of ways to expand to other areas, to provide more businesses with all channels of distribution services.

In this way, we can use SF's community network and logistics capabilities to focus on one local service and create a large-scale business opportunity.

"Shun Fung commerce is actually the existing resources of SF.

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Express.

In Li Dongqi's view, in the future, logistics providers should not only meet the basic needs of the distribution of electricity providers, but also make use of the opportunities of direct contact between offline customers and customers to extend their services to meet more personalized needs.

For example, customer service, customer experience, cold chain distribution, collecting money and so on, this is the general trend of future development, and also a major feature of Shun Feng business distinguishing other O2O modes.

For the current business situation of hey guest, Li Dongqi frankly said, hey guest 1 is indeed more in the "test", and outside expectations will inevitably have a gap.

"(but) through a year's hard work, hey customers have succeeded in combining the HSF express terminal with the store, and on this account, hey customers are of great value."

Wang Wei, the founder of the SF and the president of SF EXPRESS group, who has rarely appeared before, recently admitted in an interview with the China Post Express that at present, the business model of hey customers is not perfect enough. They choose to wait for the business model to mature before they build a store, or first shop to explore the business mode, and Shun Feng chooses the latter.

Wang Wei also pointed out that B2C is the future development direction of the market, while the original business advantage of SF is B2B, and the layout is just to explore a better service mode for C customers.

Hey, the business mode of customers should not be unified. It should be adjusted according to the living habits and consumption habits of community consumers.