Registered Trademarks Can Be Purchased Simply Online.

Since the beginning of last year, Liu Sisi has been dealing with more than one legal profession, including Internet entrepreneurs who often gather in Zhongguancun's garage coffee.

Consistent with the path of Internet entrepreneurship, but continuous liquidity and profitability is the sooner or later the founders and the capital side should consider.

Having worked in the legal profession for nearly 10 years, she is increasingly dissatisfied with traditional legal services, especially intellectual property services.

For example, trademark registration.

Traditionally, salesmen call to get customers, then meet customers, sign contracts, and collect fees. Then the business department begins to take charge of specific operations.

Such offline pactions do not guarantee enough coverage for services.

Because the relevant institutions often choose the first tier cities with high awareness of intellectual property rights and high user density; and the human cost of offline pactions is also very high. All services need to be done by people. This often means inefficient. Telemarketing is not an efficient way of work in itself, and personal problems such as inefficiency, business pfer and other issues will also lead to lengthening the whole process. Besides, intellectual property services still exist information opaque situations such as price tag and process.

Like many other entrepreneurs, Liu Sisi also thought of using the Internet to change traditional industries.

In May 2014, she founded the "know fruit fruit" formally launched. This is an online legal service platform providing trademark, copyright and other intellectual property services.

The service of know fruit now includes two aspects: trademark and copyright.

The former provides 10 products, such as trademark registration, trademark alteration, trademark pfer / pfer, trademark refutation and so on, and the latter includes 3 contents: text copyright, art copyright and computer copyright.

On the web page of know fruit, each sub service is marked with a fixed price, and users can choose directly through the click purchase button.

Among them, the most commonly used trademark registration service is free. (know that Guo Guo only collects the 800 yuan trademark registration fee that the Trademark Office chooses to collect). This is also known as Guo Guo's product.

In addition to trademark registration, members will be free to obtain a consultant who is a member of know fruit, and will help to carry out trademark inquiries and give risk assessment and suggestions to registered trademarks. If users decide to submit an application trademark, they can directly purchase and fill in the application form online; after receiving the material, the consultant will help to submit it to the industry and Commerce Bureau within 24 hours; after that, the user can track the application status at any time in the account - the whole process is like shopping online.

The paction mode of legal services is moved from offline to online, so that the lack of technical content of the service process is completed by the system, which greatly saves manpower costs and improves service efficiency.

At present, know fruit has more than 60 employees, of whom 18 are lawyers.

According to Liu Sisi, there are more than 20 thousand registered members of the website, and nearly 20 thousand orders have been completed online. "In May last year, there were more than 100 orders.

"Since then, every month has increased significantly," she told the first financial weekly. "More importantly, the services of the previous industry are very confusing, and now the Internet has made the service visualized without being limited by space and time."

It is not easy for Liu Sisi to learn how the Internet works.

At the very beginning, she had considered the knowledge fruit as a platform for resource integration to help users connect to the third party's services and collect certain service royalties from them.

It was later found that this did not guarantee the quality of service, and it was actually far away from her original intention - the essence of the return of service to legal services.

Lack of technology is also a drag.

"Since we need to use the Internet to solve the pain problem in the market, we need to find skilled people who know both technology and what we want to do.

But because we don't know much about technology, it wasn't particularly clear at the beginning what kind of technology team we were looking for.

However, Liu Sisi believes that the professionalism and service capabilities of her team are the advantages of knowing fruit. She can use her experience in the legal profession to find the blank points of such online platforms, and then seek technical solutions.

For example, is it possible for the system to further share some professional parts outside the regular service processes?

Knowledge of intellectual property rights services

Compared with litigation business, the requirements for personalization are not too high, which gives the system more space to play.

Although the query system of the industry and Commerce Bureau is still the most authoritative, it knows that Guo Guo has developed an internal query system, hoping to invoke official data in a more humane way. The system of the industry and Commerce Bureau must fill in the verification code every time the page is refreshed, and the user needs to choose his trademark classification and query categories in many options which are not clearly stated.

Knowing the fruit and fruit system simplifies some processes, the legal counsel will also provide risk hints and suggestions.

According to her plan, packaging legal services into products is only the first step. Next, she hopes to put the legal process on the line, develop a service system by using trademark and patent data, and finally achieve self-help inquiry, service and management.

The standardization of this service process will reduce the reliance on legal professionals.

However, it is still a long time before we really integrate knowledge, experience and technology.

Compared with other online services platforms, know fruit is the first company to focus on trademark service.

According to the data of the Trademark Bureau of the State Administration for Industry and commerce, in 2014, the Trademark Office received a total of 228.54 applications for trademark registration, an increase of 21.47% over the same period last year. The number of Chinese trademark registrations has ranked first in the world for 13 consecutive years.

China will produce a large number of small and medium-sized start-ups every year, and the intellectual property industry will become a fast growing market.

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There will be a lot of opportunities for light capitalization and Internet technology. We know that the fruit will start from the relatively low threshold of trademark registration and take care of the more general needs of SMEs.

Lin Cui, China investment manager, said "first financial weekly".

In April of this year, we learned that Guo Guo had won the A round of the 3 million 700 thousand yuan (22 million 970 thousand yuan) investment from China Lenovo and Lenovo star. In fact, shortly after it was launched, it won the angel investment of Lenovo star million yuan.

stay

With its support, we know that the early fruit is also in the stage of user and brand accumulation, that is, through the free service of trademark registration, we can get enough users, increase traffic and cultivate user habits.

According to the Trademark Bureau's data, the passing rate of the registered trademark is about 70%, which is higher than the average level of 50% of the industry.

"We want to make use of Internet technology and eventually become a trademark search, management and operation company."

In September 3, 2014, Liu Sisi stood on the stage of the "innovation China" finals in Hangzhou.

She thinks that trademark registration involves a long industrial chain. In addition to the existing service types, the company will have more products in the future. For example, those small and medium companies that lack sufficient funds to hire legal personnel can manage trademarks through the platform.

That is to say, it cuts through a subdivided vertical field and provides a longitudinal level of service, which will follow the development of enterprises.

By providing free and professional services in the early stage to get user stickiness, then the user oriented follow-up payment service is the current profit model.

The problem is that those follow up pay services envisaged by Guo do not have such a large user scale.

"The intellectual property service system is huge. We will never rely solely on the late registration of trademark registration to achieve profitability. This is only one way."

Liu Sisi said.

"Know fruit Guo has entered the intellectual property market.

If we can seize enough share in the future, it will have more initiative and even complete the industry's reshuffle, so its profit model is not a worrying problem.

As an investor, Lin Cui does not seem to worry.