The North Face Is Accelerating Its Pace Of Expansion.

According to Odrmag3 report, in the fourth quarter of 2014, The North Face revenue grew by 12% over the same period last year, including 30% growth in direct consumer business, including physical stores and e-commerce.

Its parent company, VF, is planning to add 150 self operated stores in 2015. In 2015, it is expected to reach 28% of the company's annual revenue directly.

Direct consumer business is accelerating the pace of expansion, and the company plans to make Crossing in Nebraska, the United States.

Open a new store with A Ramona shopping center in Honolulu, Hawaii.

Meanwhile, its parent clothing giant VF announced that the The North Face brand grew 7% in the first quarter of 2015 compared with the same period last year, and its direct consumer business grew by 20%.

According to reports, The North Face new store is located in Nebraska Crossing Outlets orlies, the largest city in Nebraska outside Omaha. Nearly 7500 square feet of shop is originally a jewelry store.

The North Face this discount store is expected to open for sale in the August sales season. The return season will promote The North Face and other products including Under Armour, Nike and Adidas.

It creates strong sales and generates $12 million for the whole outlets. In 2014, from 1 to November, the sales reached 140 million dollars.

The establishment of outlets in Nebraska increased the total number of The North Face to 22 outlets in the United States.

Among them, the nearest store in grace is in Colorado.

In addition, The North Face also plans to open Hawaii's first retail store in Hawaii's largest shopping mall this year.

Although the official of the San Francisco shopping center did not publicly confirm the opening of the new store, it was reported that the The North Face, headquartered in San Francisco, has recently invested $525000 in building permission to renovate the new store, but it did not specify when the store will open.