Michael Kors Began To Take The Price Cut Route Affected By Luxury Price Reduction.

In the past, women's clothing and bags made a world of light extravagance and began to face the pressure of survival after the big price reduction, while men's clothing and high-end market as relatively insensitive to price were the future calculations of light luxury.

"Our newly arrived bag is 3990 yuan, with a layer of cowhide, and the design is very special."

Yesterday, the salesperson of Furla counters was working hard to recommend a new bag to a thirty woman.

The lady picked up the bag and touched it several times, then hesitated for a long time.

"That small package is the original price, after all, also 4000 pieces, 50 percent off of the Gucci cheap five thousand or six thousand yuan can also be taken, after all, the two brands are not the same.

The lady who left the shop said, walking along with the reporter.

With the reduction of luxury goods such as Chanel, the Domino domino effect has gradually emerged.

The faces of the extravagant people were ugly.

The Michael Kors, which used to create the myth of stock market with light luxury, has recently been sent to VIP, which is as low as 50 percent off.

Yesterday, the Qianjiang Evening News reporter saw at his Hangzhou Tower store that 50 percent off of the bags had six or seven models.

"This black bag sold 8 yesterday."

The salesperson said that the handbag was less than 2000 yuan after the discount, and it was almost out of stock.

The high price of luxury goods once discouraged many consumers, but it also gave the space for the less luxurious people to live. There was a big sense of design, but the price was much cheaper, which captured many people with financial pressure.

But the luxury has not been long. The recent earnings figures are much worse.

The three quarter earnings report showed that the reduction of online discount and discount stores had a negative impact on the same store sales in the North American market.

"People are used to buying discounts, so it's not easy to get back to the price of buying a positive price, let alone the big ones are giving a discount," said one industry insider.

Indeed, the most recent season is the biggest discount season, with a minimum of 50 percent off.

Low price products have already approached the price cap of light luxury, and the price has been reduced with double price.

Coach announced in January this year that it will spend $574 million to acquire high-end shoe brand StuartWeitzman, and formally completed the acquisition in May.

This intention is obvious, it is to develop high-end lines.

Although this action is not favored by the industry, it is believed that it will distract the companies in the pition period, but this action also indicates that Coach is aware of the crisis.

Recently, too busy, in addition to focusing on expanding products in the footwear industry, men's wear has also become the expected growth point.

In May 26th of this year, Michael Kors announced the appointment of Marcel Ostwald as the senior vice president of Michael Kors men's wear series.

Michael Kors deliberately painstakingly dug him from HugoBoss, and Marcel Ostwald will take office in August 1st this year.