How Can Clothing Stores Attract Customers To Improve Their Performance?

Although the clothing market is becoming clearer and its performance has been improving gradually, it has gone through all kinds of hardships and shops. It does not know how to manage. It has a few shops every day.

Today, Xiaobian will recruit new shopkeepers. Let's hurry to learn.

First of all, I have to admit that

It is very important that brand awareness and word of mouth are the key to win the first impression of customers, and also the basis for improving the rate of entry.

Therefore, it is very worthwhile to choose carefully to join a good brand.

Secondly,

You have to be big and don't be shy. Don't feel that something on the surface is not useful. In this era of "good wine is also afraid of deep alley", you can only speak out your good points before others can know and buy.

Finally, it is necessary to update products in a timely manner, change, and put the best eye-catching, brightest, most eye-catching clothes on the models in the most prominent position, so that we can attract a lot of new.

No matter what shape or class you buy, it doesn't matter if you buy it or not. There is always one for you.

Having these points is not enough. After attracting customers, we should give considerate service, pertinent suggestions, appropriate collocation, sincere consideration for customers instead of just knowing that they want to sell clothes. You only have to tell the uniqueness of products and match their temperament, so you don't have to worry about clothes being sold.

Today we are going to talk about the rate of entering shops. How to attract customers is the foundation of all store businesses.

First of all, I have to admit that good brands are very important; secondly, you have to be big in opening stores; lastly, we need to update products in a timely manner, and we should give thoughtful service after attracting customers.

Therefore, the rate of entering shops is always a comprehensive concept.

Related links:

The service runs through the whole process of pre sale, sale and after sale of customers' shopping. The specific measures include: carrying out a series of service work to stimulate customers' desire to buy before sale.

For example, producing and distributing DM, providing on-site and telephone enquiry, ordering, mail order service, using media to publicize and promote customers' needs.

To provide customers with initiative, enthusiasm, patience and considerate service in sales.

For example, we should introduce enthusiastically, display products, explain how to use, patiently help customers select products, provide shopping cart, answer customer queries, etc., and turn the potential needs of customers into real needs, so as to achieve the goal of merchandise sales.

In the aftermarket, we should increase the guidelines for the export of shops, carry out the service of bulk goods delivery, actively listen to customers' opinions and suggestions, maximize customer satisfaction and increase the competitiveness of the shops, thereby bringing better economic and social benefits to the shops.

Commodity is the foundation and fundamental guarantee for store operation.

Shops purchase products from regular manufacturers, to achieve genuine goods, will form a good product impact in the hearts of customers, and then enhance the store brand and image, so that customers can confidently subscribe to store products.

In addition, packaging is also very important for the shop, because the shop is the selling way of the offer, the customer has the characteristics of extemporaneous shopping in the shop, so the excellent packaging is equivalent to the product advertisement, and has an important role in attracting customers.

When shoppers shop, shop layout, counters design, product placement, lighting settings, atmosphere creation and color collocation will affect customers' shopping emotions. Therefore, store design should facilitate customer activities, create comfortable shopping environment, and directly attract customers from visual angle.

In addition, sporadic smell, suitable air humidity and beautiful background music affect customers from different senses, thus forming a good impression in the minds of customers and affecting customers' buying attitude and behavior.

Error marketing is to make timely compensation in the process of marketing failure, so as to minimize the impact of service failure. This will not only alleviate the frustration of customers shopping, but also deal with the satisfaction of customers in a good emotional response to the store, and help form a new round of buying motivation.

Shop operators and customers are bound to make mistakes, such as no response to customer consultation, impoliteness and so on, will cause customers' dissatisfaction. At this point, shops should change customer attitudes through proper remedial measures, turn bad things into good ones and enhance customer sentiment.

When dealing with this, we should not only apologize to the customers, but also pay attention to quick action, good attitude, proper language and proper compensation.

In the process of error marketing, we can set up suggestion boxes, opinion books, etc. to collect customer opinions and suggestions, set up full-time staff to respond positively to customer complaints, establish a flexible return and exchange mechanism, strive to make customers happy every time, and experience is enjoyable, which is a very important intangible asset of shops.

With the improvement of material and spiritual conditions, customers' demands for respect are higher and higher.

Respecting customers is not only the most basic courtesy of shop staff, but also an important embodiment of the special status and status of "customer is God".

On the one hand, the salesperson should set up the concept of "customer centered", serve the customers in the work, be dignified, knowledge-based and good at communicating with customers. On the other hand, the shop must formulate customer service regulations, and can not infringe on the rights of customers in any way or reason.

In short, regardless of any circumstances, the staff should keep in mind the first purpose of customer satisfaction and do everything they can to satisfy the needs of customers.