Clothing Store Management: A Strategy To Satisfy Customers

Commodity is the foundation and fundamental guarantee for store operation.

Shops to buy products from regular manufacturers, to achieve genuine prices, will form a good product impact in the hearts of customers, and then enhance.

And image, so that customers can confidently subscribe to store products.

In addition, packaging is also very important for the shop, because the shop is the selling way of the offer, the customer has the characteristics of extemporaneous shopping in the shop, so the excellent packaging is equivalent to the product advertisement, and has an important role in attracting customers.

The service runs through the whole process of pre sale, sale and after-sale of customers' shopping. The specific measures include: launching a series of stimulation before the sale of customers.

Service work.

For example, producing and distributing DM, providing on-site and telephone enquiry, ordering, mail order service, using media to publicize and promote customers' needs.

To provide customers with initiative, enthusiasm, patience and considerate service in sales.

For example, we should introduce enthusiastically, display products, explain how to use, patiently help customers select products, provide shopping cart, answer customer queries, etc., and turn the potential needs of customers into real needs, so as to achieve the goal of merchandise sales.

In the aftermarket, we should increase the guidelines for the export of shops, carry out the service of bulk goods delivery, actively listen to customers' opinions and suggestions, maximize customer satisfaction and increase the competitiveness of the shops, thereby bringing better economic and social benefits to the shops.

Store shopping, shop layout, counters design, product placement, lighting settings, atmosphere building, color matching will affect the mood of customers shopping, so shop design should facilitate customer activities, create a comfortable shopping environment, directly from the visual angle to attract customers.

In addition, sporadic smell, suitable air humidity and beautiful background music affect customers from different senses, thus forming a good impression in the minds of customers and affecting customers' buying attitude and behavior.

Error marketing is to make timely compensation in the process of marketing failure, so as to minimize the impact of service failure. This will not only alleviate the frustration of customers shopping, but also deal with the satisfaction of customers in a good emotional response to the store, and help form a new round of buying motivation.

Shop operators and customers are bound to make mistakes, such as no response to customer consultation, impoliteness and so on, will cause customers' dissatisfaction. At this point, shops should change customer attitudes through proper remedial measures, turn bad things into good ones and enhance customer sentiment.

When dealing with this, we should not only apologize to the customers, but also pay attention to quick action, good attitude, proper language and proper compensation.

In the process of error marketing, we can set up suggestion boxes, opinion books, etc. to collect customer opinions and suggestions, set up full-time staff to respond positively to customer complaints, establish a flexible return and exchange mechanism, strive to make customers happy every time, and experience is enjoyable, which is a very important intangible asset of shops.