Three Aspects Affecting Customer Satisfaction

According to the survey, customer satisfaction increased by 5% and profit increased by 25% to 85%.

Through the marketing theory and method, combined with the operation of the shop, the method of obtaining customer satisfaction is discussed. A group of loyal customers is a hot issue that all shop operators are concerned about.

When a clothing store is in operation, if it does not pay attention to three small details, it will affect customers.

What are the three details?

Such as: less seats, no resting place, no logo, no easy to find goods, asking price, looking at yourself, buying goods, looking for them, bulk and weight goods, and moving by yourself; in addition, the existence of less green passageway, insufficient use of storage cabinets, shopping cart can not enter crowded places, shopping and waiting for long time will affect customer satisfaction.

Reasonable

It is an important factor to attract customers and facilitate customers to shop. However, when shops display goods, there are a series of commodities that are not concentrated. The merchandise is not orderly, unattractive, and does not pay attention to color matching; too many commodity codes are set up, causing crowding; unreasonable design of shelf height, hidden dangers of high shelf safety problems will virtually affect customers' shopping enthusiasm.

The work efficiency of the cash register directly affects customer satisfaction.

Queuing for receivables,

Bad attitude and problems in cash register scanning equipment will affect customers' shopping mood and reduce customer satisfaction with store service.

The low efficiency of cash register has become a "short board" for store services.

In addition, the problems of poor shopping environment, incomplete commodity types, and improper customer opinions processing will also cause customer satisfaction to a certain extent.

Customers are the lifeline and profit source of store operation, and customer satisfaction is the focus of shops.

Customer satisfaction is a kind of psychological state of customers. It is derived from the comparison between customers' perception of goods consumption and their own expectations.

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Rolling, then, how to guide customers to join in the wave of consumption, it is necessary to tell consumers about the products they express, such as the combination of gifts and festive, the combination of festival discounts and gifts, the combination of festivals and celebrations, and so on. This requires packaging of all aspects related to the product, that is, the dress we are familiar with, disguised as two kinds of technical disguised and service disguised, and the technical dress refers to the product and the table dress. The service decoration refers to the decoration of the environment, conditions and personnel, so the significance of dressing up is very important, and how to operate depends on the different festivals and enterprises and businesses. When festivals become necessary for our lives, festivals consume.

The product needs to be fixed, rather than arbitrary, according to the consumer groups, consumption goals, consumption values, consumption turnover periods, and consumption habits. The consumer groups of products are relatively simple and conform to the tastes of the people.

The consumption target is mainly the use of products, and the meaning of promotion should be clearly stated.

The value of consumer value after packaging or dressing is not too high, and it is also a kind of promotion meaning to be balanced with the general sales products.

Generally speaking, the consumption cycle is not too high, unless it is a fixed product, but this does not need to be dressed. Therefore, the product cycle of festival consumption is short, and the costumes are as simple and bright as possible.

Consumption habits are easier to understand. The gap between the north and the South will be the main difference. Therefore, the promotion of different regions should be displayed on the packaging of products, which is the details.

The current sales promotion platform is not only a product stack, a special counter, a monopoly area, but also a comprehensive sales promotion platform. Therefore, from the platform point of view, the extension area is very large.

When a business buys a place or a special store, it is arranged in a regular way. It should be as striking as possible and have a festive atmosphere. It can use various kinds of technology to stimulate the eyeballs of consumers. The increase of the packaging of sound, light and electricity will be the best attraction for the table.

From an extended point of view, the promo table needs peripheral guidance, such as doorway, shopping guide, consulting desk, guide, etc., where multiple products need to be identified.

The promotion environment is interwoven with the interaction between the manufacturing environment and the overall environment, so that we can show the environmental effects. We know that good environment can create benefits and can help greatly the mood scores of sales promotion. Therefore, when choosing or promoting the sales environment, we should pay more and more attention to the selection of the human environment. Then, how to select the promotion promoted by the humane environment needs to have a better understanding of the festival culture, and what kind of humanistic care for the festivals and promotions will be the best way to combine organically. It is also a good cultural platform to show.

The performance of humanistic environment is mainly reflected in the sales background of different cultures. The combination of products and culture will be the first consideration, so that the humanities and product sales can be bundled. This will greatly reduce the close contact with consumers and achieve the perfect effect.