Under The New Situation, Li Ning Co Will Accelerate Pformation And Win The Market.

Reporters recently learned from Li Ning Co's relevant departments.

Through modern information technology, enterprises have gradually realized the successful pformation from traditional management mode to modern retail oriented mode, thus improving the overall efficiency of manufacturers, logistics providers and store operators on the company's industrial chain. The production capacity of manufacturers, turnover speed of logistics providers, and sales and service levels of stores are obviously upgrading, and the market share of products is also increasing.

Since 2008, the domestic sporting goods industry is facing

Profits of sporting goods companies are declining because of the problems of rising prices, rising cost of human resources, increased store rentals, and the impact of e-commerce on physical stores.

李寧公司為了生存不得不將近萬家店鋪迅速縮減至5000多家，同時積極探索新的經營模式，迅速確定了利用信息化手段推動企業管理變革提高企業核心競爭力的發展戰略思路，并制定了以“渠道效率、品牌與產品、營運能力和業務模式改革”為核心的四個運營策略，緊接著公司實施了零售管理信息化系統即以下五個分系統的研發和建設：建設集中的零售商品規劃系統，實現對各品牌、各品類商品計劃、商品分貨計劃、需求計劃的統一規劃管理;建設供應計劃與協同系統，獲得供應鏈的完整可見性，實現需求與供應采購、生產計劃協同的自動化與智能化，大大降低運營成本;建設物流管理系統，實現物流計劃的協同管理，實現對倉儲、配送和運輸的集中計劃與管理;建設零售運營管理系統，實現商品組貨計劃、商品自動配貨補貨、集中的零售價格和促銷管理，以優化庫存

Structure, increase profits, build a unified store E-Pos system, achieve retail banking, consumer interaction services, sales data summary.

The above is a shop in Guangzhou, Lining.

At present, Li Ning Co has adopted the retail management information system to implement the strategic pformation of consumer and retail oriented, and has realized the centralized retail operation management of the more than 5000 terminal retail stores. The first retail sales business mode has been established in the domestic sporting goods industry, so as to enhance the sales and profitability of retail stores, reduce inventory, reduce capital occupation and reduce costs, and consolidate the position of the leading brand in the domestic sporting goods industry.

In addition, the company has established an emotional link with consumers by means of e-commerce and WeChat platform, thus promoting consumption growth.

In a recent third party consumer survey data, "the first one was mentioned.

On the two indicators of "favorite brand", Lining is in the second place. No matter comparing domestic or foreign sports brands, Lining still shows advantages. This competitive advantage comes mainly from the brand equity created by Lining's information pformation.

I believe that after this drastic reform, Li Ning Co will go better in the future.