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    J.Crew Was Asked By The First Lady Of The United States To Ask The Way.

    2015/6/17 23:28:00 35

    First LadyJ.CrewBrand Strategy

    Sherman used to be a loyal supporter of J.Crew, but now she walked out of J.Crew's store and was empty handed. She actually picked up a $70 skirt and looked at it quickly, then dropped it quickly.

    "The skirt is lovely," she said, "but it will soon be discounted."

    J.Crew held the 2015 spring fashion week at the Lincoln performing arts center in New York last September.

    J.Crew held the 2015 spring fashion week at the Lincoln performing arts center in New York last September.

    Recently, Sherman did not comment on J.Crew, and summed up many problems faced by retailers.

    The right style, the weird size, and the most hated customers often discount when they spend a lot of time buying clothes, and the prices on the Internet are often much cheaper.

    Wendy Sherman frowned at J.Crew's shop at Schott Hill Shopping Center in New Jersey.

    "Everything is really like a square box, but it's not beautiful," Sherman, Livingston's New Jersey writer, said in an interview this afternoon.

    A dynamic mannequin in the shop is wearing a bright pink jacquard shell shirt with tie dye shorts, while the other model wears a super large bright blue sweater with a white blue striped short skirt.

    "I want to say, are you really going to dress like this?" she asked.

    But from Wednesday this week, J.Crew began to change its face.

    The company announced that it will lay off 175.

    staff

    And the design director of ladies' clothing department will also leave the company to replace him as the design director of Madewell ladies' wear department.

    Madewell is a small but fast-growing J.Crew Hippie brand.

    J.Crew store located in Rockefeller Center.

    A few days ago, J.Crew announced a 10% decline in its same store sales last season. Last Wednesday, J.Crew announced the decision to lay off staff and the departure of the design director of the women's clothing department.

    This move follows closely the last quarter's J.Crew dismal sales report.

    The flagship store's same store sales declined by 10% compared with the same period last year, and margins were also shrinking.

    In recent months, due to various lawsuits and asset impairments, it has caused a loss of $1 billion to the company. With the expansion of losses, the company executives warned that the company's situation in the short term will be hard to improve.

      

    J.Crew

    Executives attributed the company's poor performance to typical mistakes in several fashion circles, such as the "Tilly" series of ultra short sweaters, which were eventually lost in the sale area.

    "The Tilly series is simply a disaster, a pure and pure calamity.

    They should not take such a route, "said Reneta Davis, a 38 year old professor at University of Kentucky in the United States." rirnet is J.Crew's iron powder. She can memorize many articles related to J.Crew, and she will wear J.Crew on her blog.

    collocation

    Photos.

    Just last week, when J.Crew released a very disappointing performance, the American fashion designers association was celebrating the company's chief executive, Millard Drexler, at the New York Lincoln Art Center, giving him a special industry award called "business tycoon".

    Drexler, 70, is known as "Mickey". He has made leopard print an eternal fashion classic, and has been engaged in the fashion industry for more than forty years.

    But the problem that J.Crew faces is far more than one or two ugly sweaters.

    More than four years ago, because of Drexler's leveraged takeover of J.Crew with two private equity funds, the company has already had $1 billion 500 million in debt on its books.

    "For troubled retailers, Drexler faces almost all possible problems.

    Now he faces not only a troubled retail chain, but also a huge debt, "said Howard Davidovits, who has been engaged in retail consultancy for many years.

    J.Crew has many companies, Abercrombie&Fitch's sales have been declining, stock trading prices have dropped to the lowest level in six years, Gap's same store sales are also bleak, and teenage clothing brand A ropostale is struggling on the survival line.


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