George, The Little Prince, Was Crazy About Wearing Crocs Shoes.

Fashion is always coming and going, and the shoes of the cave have only lasted a year.

In 2008, Crocs lost $185 million, and its share price plummeted by 63%. There were also many reasons for the influx of cottage products into the market.

Over the next few years, the high level of change, the global economic crisis, the rapid expansion of product line led to inventory backlog and other issues, the prospects of Crocs have not been optimistic.

The day before yesterday, Prince George of the British royal family appeared in the Beaufort polo club. He wore a Olivier cashmere cardigan worth 64 pounds, and his feet were worth 26.99 pounds of children's Dark Blue Cave shoes.

Within a few hours after Prince George's photos were exposed, the two products sold out.

It seems that "Prince George effect" does not lose its mother Kate princess in the market appeal of high street brand.

But the problem is that before Prince George was put on, the shoes had long been denounced as outdated shoes.

It is one of the most annoying shoes that Americans consider, and you can even find one called "I hate".

Blog.

Even if the shoes are still selling well in 2007, fashion people also call it "Chef's shoes".

At the beginning of this year, Crocs took up the new CEOGreggRibatt, and he turned the core of brand sales back to the classic style.

The global expansion strategy has been temporarily stranded, and Crocs launched the world in March of this year.

Activities, "in order to make consumers connect with comfort, colourful, unique and interesting," the new CEO said.

But it seems that all the efforts made by the brand don't seem to have a picture of Prince George.

Last month's latest 2015 report showed that as of March 31st,

In the first quarter, the net profit fell by 8% from net profit to net profit, and net loss was 6 million US dollars. Net profit in the same period last year was US $6 million 400 thousand.

"We plan to withdraw from non core businesses, develop international business models, focus on the 6 most important markets, strengthen cooperation with major wholesalers, streamline our operations and processes, and build a first-class team."

GreggRibatt said at a conference call in May 8th, "we expect us $340 million in revenue in the second quarter."