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    Why Is London Men'S Favorite?

    2015/6/19 23:05:00 55

    LondonMenswear WeekBrand Strategy

    In the world of men's clothing

    Gucci

    It's an important role, but they didn't appear in London this time.

    Italy men's wear brand Ermenegildo Zenga disappeared, and no one heard of what Hermes did in London.

    Among the American brands, RalphLauren only announced plans for the next men's week in Milan, while Tommy Hilfiger and COACH's men's wear was very active.

    Old French, Italy luxury

    Men's wear

    The brand may invest more energy in men's clothing week in Milan and Paris, and has little time to take care of Zhou Xiande, London's menswear. Milan is considered to have the best men's wear week in the world, and the less powerful men's brand is hard to squeeze in.

    But the long history, the eager American men's wear, is actively engaged in various activities in London.

    But London doesn't care so much.

    After all, those pure British brands, British blood designers, will be punctual, enthusiastic and serious. There are many industry leaders and popular stars.

    Burberry, dunhill and AlexanderMcQueen have released the show and the bustle.

    Afterparty

    And so on and so on, did not feel sorry for the absence of the Italians or the French.

    Related links:

    Men's clothing week is now on the continents, and many cities will follow after London.

    Whether men's or women's wear, all kinds of Fashion Week held in non axis cities such as Australia, Brazil and China are usually regarded as a regional imitation, unable to attract global attention, let alone the meaning of "vane" of the four fashion week.

    London men's wear week was first held in 2012. The just concluded 77 brands attracted much more growth than the first 46.

    Not all brands came to London because they only had 7 to 8 fashion shows per day.

    Many brands appear in the form of "static display", such as showroom, and can also get high quality concerns that some brands expect.

    The London men's wear week left some topics.

    For example, CraigGreen, the famous British designer, has always been weird and commented that his design is Zen and Asian.

    Gucci former designer JohnRay brought him third designs for Dunhill.

    The footballers inspired by rugby players are very hot, and Burberry makes men wear lace.

    These scenes aroused admiration and discussion, but these clothes seemed to be hard for ordinary people to wear on the streets.

    London men's clothing week maintains a new and open temperament, placing art and design in a lofty position, not as functional and practical as New York does.

    Designers will not worry about being embarrassed because of "weird" and get sharp criticism.

    It is not difficult to understand that in England, "eccentric" has always been regarded as a good word to praise others.

    Strange grandma, "Empress Dowager" VivienneWestwood, is very popular in this atmosphere.

    In addition to designers, organizers, fashion week's vast sea of people, there are two important roles: media and buyers.

    When faced with the interview, a designer frankly said that if he did not take part in the fashion week, it would be difficult to reach so many top international fashion media at one time.


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