Jinjiang Sports Shoes And Shoes Should Be Made Into National Famous Brands.

As we all know, Jinjiang is an important brand base of shoes and clothing in China. Many manufacturers and shoes and shoes are clustered here. Recently, Jinjiang has proposed to build a national sports footwear industry demonstration area by October next year, and make Jinjiang sports shoes and clothing a national famous brand.

In November last year, with the approval of the State Administration of quality supervision and quarantine, Jinjiang began to build the "famous brand building demonstration zone for the national sports footwear industry".

According to the implementation plan, the preparatory work will be divided into four stages, namely, publicity, implementation, self-examination and rectification, and application for acceptance. It will be completed in October next year.

The establishment of the demonstration area aims to guide the sports shoes and clothing industry to optimize the industrial structure, promote industrial upgrading, and create a well-known brand, and contribute to the construction of a modern, innovative and strong economic city in Jinjiang.

A number of well-known brands with independent intellectual property rights, core technology, brand influence and strong market competitiveness have made remarkable achievements in the construction of brand products; the passing rate of product quality supervision and spot checks has reached over 90%, and the quality level has been significantly improved; no serious accidents such as quality safety, safety production and environmental protection have been made to improve the quality and environment safety; the construction and operation of the national sports and clothing products quality supervision and Inspection Center (Jinjiang sub center) and the integrated service platform of quality information and other sports shoes and clothing industrial service institutions have achieved breakthroughs in the platform construction; the talent strategy has been strengthened, and a number of business management talents, skilled management workers, skilled R & D personnel and marketing personnel have been trained; the industrial scale has been growing continuously, and strive to achieve a continuous increase of gross domestic product and profits and taxes for more than 10% years. According to the plan, Jinjiang will strive to achieve six goals: strive for 2 enterprises to win the Quanzhou municipal government quality award, and 1 enterprises to be awarded the provincial government quality award.