Central Shopping Mall Targeting Community O2O Alibaba

Chen Xuhua, who arrived a month ago, is the leader of the 1980s. In order to "dig" into the leader of the Ali big data innovation business team, the central shopping center has been waiting for a year.

Only a month later, he was promoted to vice president of the group to take up the "Internet +" business. This appointment is the only one in the traditional industry that strives to pform. It is also the spirit of "dare to give full play to power and trust" that attracted Chen Xuhua to give up the olive branches of many venture capitalists and join the central shopping mall.

According to the announcement, Chen Xuhua has served as a senior expert of Juhuasuan group, Tmall website operation Department and Taobao open platform of Alibaba group. He has led the group's big data innovation business team, Tmall brand operation strategy team and e-commerce data cloud team.

"Rather than" Internet + ", it is more like" Internet home ", Chen Xuhua said in an interview with the Shanghai Daily.

According to him, the pformation of the central shopping mall will rely on the advantage of the large shareholder Yurun Group covering the cold chain and fresh agricultural and sideline products of the whole country, with the community store as a lever to pry the whole "Internet home" strategy.

The first step is to increase the fresh agricultural and sideline products by pushing the storefront to enhance the stickiness of the community's "wife and wife convenience store". At the same time, through the convenience and convenience of one shop, we can push it from the line to the line. The second step is to increase local services such as printing, free WiFi and so on, improve the stickiness of the convenience store for the community; the third step is to add virtual products and shelves, upgrade the community store to a universal store, and realize the nationwide opening through the way of community business.

"In the future, the community store will become the lever of leveraging the whole strategy, and the TV screen of mobile phone screen, PC screen and store will become the basis of" Internet home "business mode traffic and value realisation.

Chen Xuhua concluded.

It is worth mentioning that,

The community targeted is also one of the important markets of BAT, Jingdong and other Internet leading O2O.

Where does the central shopping mall challenge the Internet unicorn?

In the face of doubt, Chen Xuhua, who was born in Ali, admitted that the reason why he chose the central shopping mall instead of BAT to implement this strategy is that the fresh agricultural subsidiary of Yurun belongs to the consumer products under the high frequency and high viscosity line, and also the pain spot of the O2O consumption in the community. The cold chain logistics and the 600 thousand ton cold storage resources of the 300 prefecture level cities of Yurun are the foundation for supporting the strategic landing. This is the resource that BAT and other traditional commercial retail companies do not have.

"Yurun has an innate advantage for communities and families. It is the prime minister's advocacy" to graft Internet thinking on the bottom of the original gene and revitalize the resources under the line.

"The true meaning of".

According to the introduction, the central shopping center plans to push forward 3000 community stores covering 8 million users in Nanjing by the end of this year, and will cover North and deep core areas. It is estimated that by the end of 2016, 30 thousand stores will be covered, and more than ten billion water will be realized. Finally, the "store networking" will be realized.

As a specific implementation platform for the implementation of the project, the company "

The procurement wholesale platform was formally launched in June 1st.

Chen Xuhua told reporters that the "Android" version of the "best convenience" of another core of "store networking" has also been launched, and the IOS version of apple is also planned for launch this month.

"Excellent run network and excellent and convenient two platforms to open up online, will mean the company's entire" Internet home "officially rolled out.

Chen Xuhua said.

At present, the central shopping center has been promoting the implementation of subsidiaries' Internet home business through equity reform and management shareholding, and has attracted venture capital involvement.

And the core team of Ali double eleven marketing and internal operation that he brings will help the specific implementation of the company strategy. Accordingly, the central shopping center will also carry out the corresponding equity incentive plan in the future.

In addition, the company announced today that it had decided to set up a strategic advisory committee and hire senior people to provide advice for the board's major strategic decisions for reference by the board of directors in making major strategic decisions.