Hainan Exhibition Industry Seeks New Breakthroughs

"Sanya large convention and exhibition venues lack, and the Sanya Bay Convention and Exhibition Center to a certain extent to make up for this deficiency."

Zhu Xunlei, director of Mangrove Resort Hotel in Sanya Bay, said that in order to meet the needs of Sanya's large conference market, Sanya Bay Mangrove Resort Hotel has a large banquet hall, a number of conference rooms, and so on, which can accommodate 6000 people to eat at the same time.

The Hainan Zhihai tidal wave institution, which has served for more than ten years in Hainan, has witnessed the rapid growth of the Hainan conference industry in recent years. "In the past five years, the Hainan conference market has developed rapidly, and the number of enterprises and social organizations that have chosen to hold annual meetings, conferences and seminars in Hainan has been increasing."

Chen Fangxu, chairman of Hainan Zhihai Wang Chao agency, said.

According to statistics of Haikou Convention and Exhibition Bureau, last year, Haikou held 208 exhibitions and conferences, of which 156 were on the scale meeting. The number of meetings held by 1000 people or more reached 12, an increase of 50% over 2013.

In addition, the Haikou conference market in the first quarter of this year was not bad, with a total of 50 meetings, a slight increase over the previous years.

According to statistics of Sanya Convention and Exhibition Industry Association, last year, 11710 medium-sized meetings in Sanya, 1.5% higher than in 2013, 36 large scale exhibitions, 23% higher than 2013.

In some industry circles, due to the advantaged natural environment and increasing conference reception ability, as the conference destination, Hainan ranks first in the country.

Especially in the annual meetings of enterprises, Hainan has been the first to develop, and is a popular prize destination.

"The market potential of Hainan conference industry is huge, and we need to further explore the market space."

In comparison with conventional tourism, the income of the conference is significantly more impressive.

Taking a three or four day meeting in Sanya as an example, the average consumption per person is 5000 yuan, including the venue, dinner, pick up machine and so on.

Zheng Liangju, President of the city exhibition industry association, suggested that Hainan's exhibition industry should be increased in terms of policies and funds, so as to enhance the introduction and holding of Hainan's meetings and conferences.

In particular, the competitiveness of large scale conference and exhibition activities should be established, and binding mechanisms should be established, and industry standards should be established.

From the perspective of competitiveness, many heads of enterprises in Hainan stressed that competition in the conference industry is more important than regional competition.

In recent years, the exhibition industry at home and abroad has developed rapidly. The exhibition hardware facilities of the first and second line cities have been improved gradually, and the soft power has also increased year by year.

Some cities are coming from behind, showing outstanding challenges to Hainan conference industry.

In such a rapid development process, exhibitions and related bureaus have been established in various places. Relevant exhibition industry associations, exhibition and promotion centers and exhibition industry alliances have been established successively, so as to promote the development of MICE industry by integrating resources, giving full play to the "leverage effect" and supporting the development of the conference industry from policy.

In contrast, Hainan has not yet set up a convention and Exhibition Bureau or related agencies, and there are long management, such as conferences, exhibitions, incentive tours and festival activities, which lack the unified coordination and protection.

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"Hainan should strengthen the planning and management of the exhibition industry, set up specialized coordination agencies, and establish a unified marketing platform."

Some people in the industry suggested that some promotional activities such as convention and exhibition industry and promotional materials should be launched on the island to enhance the regional competitiveness of the Hainan Convention and exhibition industry.