Semir Increases Investment In 020 Business And Accelerates Layout Of Internet

Semir invest 770 million to pave the way for O2O business and accelerate the layout of Internet

Semir

Recent moves are frequent. Following the investment of about 115 million yuan into the Korean cross-border e-commerce platform ISE, Semir apparel has another novice in the layout of the "Internet +" business strategy: Semir apparel announced on the 16 day that it plans to increase its capital by 770 million yuan for the construction of Zhejiang Semir e-commerce Industrial Park project and Semir Pinghu Jiaxing port storage and logistics base project, with a view to promoting the integration of online and offline businesses.

Business mode development.

It is reported that Semir apparel investment this way is to think that the two wholly owned subsidiary of listed companies to increase the form of registered capital.

The two companies are Zhejiang Semir Agel Ecommerce Ltd and Shanghai Semir Fashion Co., Ltd.

Zhejiang Semir Agel Ecommerce Ltd will increase its capital by 170 million yuan, mainly for the construction of Zhejiang Semir e-commerce Industrial Park project.

Shanghai Semir Clothing Co., Ltd. will increase its capital by 650 million yuan, of which 600 million yuan will be used for Shanghai Semir to launch a wholly owned subsidiary Semir (Jiaxing) Investment Co., Ltd. (the name of the company is approved by the industry and Commerce Department) in Pinghu Jiaxing port area.

Semir announced that in recent years our country

With the rapid development, e-commerce is becoming an important driving force and engine for stimulating the national economy to maintain rapid and sustainable growth.

After the establishment of Semir's electricity supplier, the main operation company's e-commerce business helps the company achieve good results in the field of electricity supplier.

In recent years, the company's electricity business has doubled and doubled year by year.

The company is in the leading position in the field of local leisure wear and children's clothing business in China.

It is understood that Semir's construction of Zhejiang Semir e-commerce Industrial Park project will help the company to expand, operate, merge, incubate, serve and manage the Internet industry. At the same time, build Semir Pinghu Jiaxing port warehousing and logistics base, which is mainly used to cooperate with the rapid development of e-commerce. By integrating upstream and downstream supply chain resources, optimizing the layout of the national storage center, we will strive to build an efficient and intelligent modern logistics base, further improving the efficiency of the supply chain operation, reducing the operating costs of the company, and promoting the construction of O2O business mode.

Semir's board of Directors believes that the next 5 years will be an important strategic period for Semir's apparel development. These two capital increase projects will benefit the company's investment and merger and acquisition cooperation in the field of e-commerce, while comprehensively improving the integration capabilities of Semir's apparel supply chain resources, improving the quick response capability of supply chain operations, and meeting the needs of the company's e-commerce development to the logistics distribution system.

In April this year, Semir invested in the Korean cross-border e-commerce platform ISE on the Internet business.

This strategic investment, vice president of Semir clothing and general manager of Shanghai Semir Investment Co., Ltd., Qiu Jianqiang has said that in the Internet era, Semir apparel is under its banner.

And children's clothing business urgently needs to strengthen the input of technology and other resources; ISE has rich experience in the operation of e-commerce resources and overseas buying and selling of European and American products, and has the ability to include 11 European and American suppliers, the world's warehousing system and the global logistics and distribution business.

In addition, investing in ISE is only the first step for Semir to implement cross border business of fashion consumer goods. In the future, the two sides will set up a joint venture in China to introduce Korea and Europe to the Chinese market.

Consumer products, build China's fashion consumer goods business platform.