Serravalle Designer Outlet Announced Plans To Continue Its Brand Expansion

Serravalle ole is very popular with Chinese consumers. In 2014, the sales volume created by Chinese consumers increased by 45% over the same period last year. At the same time, it is becoming more and more popular among tourists from South Korea and Southeast Asia, especially tourists from Malaysia and Indonesia.

distance Milan Not far from Serravalle Designer Outlet, orlies recently announced the expansion plan. This ole is a famous Mc ArthurGlen group in Europe (the group owns 20 Oteri J in Europe), and it is also the most representative of Italy, the largest in Milan and even in Europe. Famous shopping village One of. The expansion plan is summarized as follows:

　　 Serravalle 70 stores will be opened.

It is positioned as the top European fashion destination and one day leisure destination from Milan.

In 2000, McArthurGlen group introduced Oteri J (outlets) to Europe, and Serravalle was the first to arrive in Italy. The investment amounted to 115 million euros, the largest investment since 2000.

On the basis of not affecting the normal business, some funds will be invested to refurbishment the existing stores. All works, including the renovation of existing stores, will start in late June, and it is expected that the autumn 2016 will be completed. The renovation will be divided into two phases. The total retail area will be increased by 12500 square meters (the first phase is 3500 square meters and the two phase is 9000 square meters). The total area of the store will reach 51500 square meters.

More than half of Serravalle outlets sales (51%) come from within Europe and from long-distance visitors. Tax-free sales account for 1/3 of total sales, which has increased by 250% over the past five years.