Women's Bag Samantha Thavasa Enters Tmall

Japan's first women bag brand Samantha Thavasa and Bao Zun electric business cooperation, set up Samantha Thavasa Tmall flagship store. It is reported that the Samantha Thavasa brand was born in Tokyo in 1996, with its sweet and sweet style as its main axis and its practicability. It is known as "Chanel in Japan", which is very influential among young Japanese women.

It is understood that in the past, Samantha Thavasa only had shopping websites in Japan. This newly launched Tmall flagship store is the first overseas online shopping platform to enhance brand awareness in China, provide convenient shopping channels for Chinese consumers, and attract visitors to Japan.

Samantha Thavasa said, "we currently have fewer stores in China, and brand awareness needs to be improved. Opening Tmall flagship stores can serve as a good complement to sales channels and further enhance the recognition and recognition of the Chinese market. In the future, we will take Tmall flagship store as one of the main brand shops and push Samantha Thavasa to a broader market in China.

It is understood that during the period from June 16th to 18, Samantha Thavasa and Alibaba's Juhuasuan jointly launched a series of Tmall new product theme activities, such as discounts, a bear bear doll, a brand spokesperson, Miranda signature bag and so on.

It is reported that from April 14th onwards, Samantha Thavasa Formal communication with Tmall, the store's preparation and opening was completed by China Express, the online shop operation service provided by Bao Zun.

It is understood that Japanese brand Fang is interested in the Chinese market and is willing to expand the Chinese market. Prior to Samantha Thavasa, Japan's two Yuan Cultural electricity supplier, Tokyo Otaku Mode, was settled in Tmall in May 18th through China Express. In June 1st, the Japanese mask maker Yi Xin Tang shop was settled in Tmall.

At the same time, Chinese consumers also prefer Japan. Cross border shopping 。 According to the Ministry of economy and industry of Japan, by the end of 2020, the market for Chinese consumers to purchase "Transnational E-commerce" from Japan amounted to 2 trillion yen (about 100 billion 500 million yuan).

I think Tmall flagship store is the opportunity for Samantha Thavasa to occupy the Chinese market and enhance global visibility and competitiveness.

It is reported that Samantha Thavasa Japan Limited Co., Ltd. was founded in March 10, 1994, and is headquartered in Tokyo metropolitan area, with 2017 employees and 2 billion 132 million yen (100 million yuan) capital. There are 15 brands of Samantha Kingz, Just Match, Laplume, Colors, Samantha&chouette and so on. There are about 380 stores in Japan, and 40 overseas stores. Among them, there are 6 branches in Shanghai, Beijing and Shenyang.