What Kind Of Shoes Display Is Good Quality?

How to run a shoe store well? shoes Product display is very important. Good shoe products will improve the rate of entry and turnover. The most intuitive way is to constantly change the display and display of products, and constantly create a brand new image.

Generally speaking, for shoe stores, there are mainly several situations that need to be adjusted substantially: 1, new store opening; 2, sudden changes in weather; 3, replacement of broken goods; 4, new goods to shop; 5, seasonal conversion; 6, store performance decline; 7, large sales promotion or promotion.

But store managers usually display according to their feelings. In fact, if we can analyze the previous data and effectively guide and optimize the spatial structure, we can make the best display effect best. The following are the specific points:

　　 1 new products list Analysis

The data survey of a new store includes: the analysis of store consumption crowd and the analysis of new product listing market. Before opening a store, the market department should investigate the shop consumption crowd, age, sex ratio, time period, time of entering the shop, and the style of purchase. After that, goods and display will be more purposeful. The following forms are available for new product market analysis.

Through the above data, we can know the consumption group of customers, the habit and frequency of shopping, so that we can find out the replacement cycle of shop display and window display, and can display goods more purposefully. However, the above marketing analysis requires shops to keep records and accumulate for a long time. This form record also establishes a reference database for dealers' next season orders.

　　 2 store efficiency and efficiency calculation

Ping efficiency = shop sales / shop area, that is, sales per square metre; effect = shop sales / display area, that is, display sales per square metre.

Usually, we divide the display locations of the store into "main column" and "auxiliary display position". The main display is divided into one or two and three or four display places according to the importance and striking degree. Calculate the layout effect and effect before and after display, summarize your store's gold position and dead angle position, so as to make better adjustment work.

　　 3 customer entry rate and window display analysis

After each display is adjusted, we need to make statistics on the customers who are attracted by the new windows, and set the time to the peak period of the daily passenger flow. At this time, there are more potential customers, so we need to accurately register the number of customers entering the shop. If there is a difference in the number of customers entering the peak period before and after adjustment, it is necessary to consider replacing window products to attract more customers to enter the store. Only when the customers enter the shop, the potential customers will naturally be more.

　　 4 joint rate and display combination collocation

Accurately calculate the daily customer price and compare it with the same period last year to see if there is a decreasing trend. If decreasing, it proves that the shop does not make a reasonable combination display. When buying a product, a customer will only consider buying a single item instead of considering a variety of items, which requires that the shop should pay attention to the combination display when matching the products. {page_break}

　　 5 store pattern design and SKU capacity analysis of goods

Before planning and designing the store pattern, we should calculate the SKU capacity of the entire shop closet, Nakajima and the water table, and arrange the display space reasonably for the goods according to the existing goods SKU. The gold places that sell most easily are actually the easiest places for customers to see or customary customers to go to. These locations may only account for 20% of the store area, but they can create 80% of sales. The items placed in these gold positions must be the most attractive new products or special products that are visually attractive to customers. At the same time, these locations are also the best location for digestion.

6 by product content zoning and display area analysis

Through the understanding of store inventory and new product data, before the display, the shops can be partitioned reasonably, and the goods can be allocated according to the actual ordering situation of the store. The goods will be cleared up first and second, and the display will be focused in the exhibition. The district will be clear and reasonable, and more convenient for customers to choose. Please refer to the following table of goods partition display scale.

　　 7 display and application of 6:3:1 formula for primary and secondary goods

Shop shoes and bags, hats, belts and other accessories display proportion can be as follows: 6 (shoes): 3 (Xiang Bao): 1 (accessories), such a ratio to display, shop goods will be more primary and secondary, in a product mix way to show customers, increase the joint selling rate of products. But it still depends on the store's goods or shops themselves. )

　　 8 price line and display shipment analysis

There should be a systematic analysis of the price line of store goods, usually high-end products, with less shipments, so that when the display is on the high back panel, the sense of product value will also be clearly displayed. In general, the more high-end items are displayed in the second half of the store, and some props are used to separate them from other goods. Promotional items are usually displayed in the middle island or water table of the shop. {page_break}

　　 9 sales style style and display main push situation analysis

When the shop is on sale, there should be a main push and a supplementary payment. When the goods are shipped, they usually push the goods with large orders. After they are displayed, they can sell statistics through a period of time (3 to 7 days). If we do not achieve the desired results, we can change the other characteristics of the style, so that the interval and periodic display of the main push goods can bring customers a sense of abundance and freshness.

　　 10 comparison analysis of sales size and stock safety line

For the store's goods, weekly digestibility analysis of store size must be done as follows:

By analyzing the digestibility of a single product, we can know whether the stock proportion of store inventory is reasonable at the end of the season or at the end of the season, and which products need to be off the shelf. If the end of season is approaching, it is necessary for shops to offer discount sales and clearance for broken shoes. When stores are selling unsalable goods in the sales process, the reason why they want to consider unsalable goods is whether there is a single product with a single size in size, style or color combination. In order to make corresponding display adjustment, some goods and display locations are changed in time. Promoting sales of goods that are not sold and selling goods without breaking codes will not affect sales of other styles.

　　 11 quarterly inventory turnover and quantitative display analysis

The control of seasonal inventory turnover is mainly based on weekly sales reports to understand store goods purchase and sale. For some products that may cause larger inventory due to inadequate display, it is necessary to display these products quantitatively, display them in window displays, or display them on walls, so as to achieve the effect of quantitative display, and interpret the selling points of products with different styles and themes. At the right time, sales can be discounted to promote sales, so as to maximize the inventory of products.