Tariff Of Imported Goods Is Down, But Logistics Spanportation Cost Will Be Difficult.

Recently, our import cosmetics, suits, Fur clothing Commodities such as short boots, sports shoes and other commodities have come to an unprecedented intensity of tariff adjustment exceeding 50%. Among them, the import tariff of suits and fur clothing related to the textile and garment industry has been reduced from 14%~23% to 7%~10%.

Domestic brands need to change their business philosophy

The threshold for foreign brands to enter the Chinese market has been reduced, which means that China's local clothing brands are facing a more competitive environment. It is understood that at present, some garment enterprises in China mainly focus on reducing costs, while the proportion of investment in fabric innovation and design is relatively low, resulting in the disconnection between products and the market. Some local garment enterprises may invest only 30% of their cost in the early stage of design and material innovation, but European designer brands usually spend more than 50% of their product design inputs.

Although tariffs on imported goods have been lowered, prices of imported suits and fur garments have not declined in the domestic market. The industry said that in addition to tariffs, the price differences among different brand areas, the cost of logistics and spanportation, and the management cost of middlemen will all affect the final price of imported goods.

The price of suits and fur clothing has not been lowered.

Although importing suits and fur garments tariff There has been a downward trend, but the price of these imported garments has not dropped substantially in China.

Yingshan image management company sells clothing made by many designer designers in Italy. Li Chumeng, the buyer of the company, said that in the near future, sales prices of suits and fur clothing will not be reduced, mainly because consumers who are willing to buy international brands at home have certain value recognition for the sale price of products. But she did not deny that next year or the next year it would be possible to reduce product prices. "If the competition for similar goods is intensified in the future, we may start with adjusting prices to enhance the competitiveness of commodities." Li Chumeng said.

Huang Zhaohui, general manager of Junsi Yi Zhuo, said in a recent media interview that he had not lowered the prices of related products. All price adjustment plans are still being worked out, because there are many factors that affect the final selling price of goods. In the past, the company only decided to make price cuts when adjusting liquidity.

Subsequently, the reporter visited several large shopping malls in Beijing, and found that the price of imported suits and fur clothing remained stable, and there was no downward trend. "Our home mainly sells imported suits. Recently, our counters did not receive the notice of the company's price cut for the suit, which is consistent with the previous price." The salesperson of an imported brand suit in Beijing new world department store said. "A few days ago, with the celebration of the mall, our brand imported leather clothing launched a discount activity. It is not a unified price reduction by the brand merchants. After the end of the celebration, the leather clothing is back to the price before the discount." The salesperson of an imported leather clothing brand in Beijing new world department store said.

Fierce competition in international brand market

Insiders said that the tariff adjustment will reduce the threshold for foreign brands to enter the Chinese market. With the influx of large quantities of imported commodities, the international brand competition in the Chinese market will also heat up.

"Our enterprises are planning to represent more international brands so as to seize market share as early as possible. In the current Chinese market, the international first-line brand has become saturated. With the promotion of various favorable policies of the Chinese government, the minority international brand has entered the best period for entering the Chinese market, and China's fashion industry needs this new strength. Li Chumeng said she is currently working with designer brands from Italy and the United Kingdom to discuss cooperation.

"Apart from representing women's clothing brands in Korea, Italy and Spain, our enterprises are also distributing some domestic brands. With more and more foreign brands entering the Chinese market, China's clothing brands are bound to press ahead, adjust their business philosophy, and enhance their design capabilities, which is very important for the future development of enterprises. Huang Zhaohui said.

An insider, who declined to be named, pointed out that China's Clothing enterprise It is urgent to change the business concept, increase the investment in product design, and continuously improve the core competitiveness of enterprises.