Tmall Clothing In 625 Years To Promote 5 Minutes To Catch 100 Million

On June 25th, the reporter learned that Tmall clothing started the final mobilization activity in the middle of the year, and it was reported that after five minutes, Tmall's clothing sales volume was 100 million, and the shoe underwriting volume in 9 minutes was 50 million.

Analysis of the industry, compared to other electronic business platform, Tmall has become the first brand clothing new products, focusing on international brands, domestic brands and Internet brands and other brand forms, is expected to dress.

It is expected to set a new record in industry sales.

Responsible person, er Ding, introduced Tmall's mid year promotion to Tmall's "double eleven" activities in the first half of the year, of which June 19th ~6 25 is fashion week.

It is reported that this year's clothing festival has promoted thousands of brands to join, including

ELAND, GAP, Adidas and so on. Among them, summer products accounted for over 60% of new products in 2015.

In addition, another big difference in Tmall Clothing promotion is that some of the new products are released earlier than offline, such as the four brands of VERO MODA, ONLY, JACK&JONES, Selected and so on, which have been sold on Tmall at 0 o'clock in June 19th, 10 hours ahead of the offline stores, while Zara is 12 hours ahead of the offline business premises.

In addition to hot brands in China, foreign brands also promoted sales promotion during the promotion period. On the day of June 25th, luxury brands including Gucci, Coach, and Spain's Desigual, UK Superdry, THREE FLOOR, Italy LA PERLA, USA Tommy Hilfiger, Juicy Juicy and other popular import brands became the highlight of attracting users.