Five Good Strategies For Opening A Clothing Store To Help You.

Opening a clothing store is not as simple as "spring sowing and autumn results". It involves many aspects such as site selection, financing, purchase and sales. Location selection is the first step. How to choose the "golden treasure" of a clothing store? A senior fashion personage has put forward 5 "good policies".

From the perspective of competition, the shop locations of clothing shops can be divided into two categories: competition type and isolated type.

1) a competitive shop site. Refers to the existence of competitors in the same business circle. There are two types of competitors: one is the same chain stores, the most competitive pressure from such competitors; the two is the store with overlapping or overlapping business scope.

2) isolated shop site. Contrary to competitive stores, there are no two types of competitors in the business circle.

　　 First, wide open channel Looking for shops.

Now many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet. In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private transfers. Therefore, we must open up channels for the shops and manage them together.

　　 Two, " passenger flow "Money flow".

Shops must pay attention to the surrounding area. Visitors flowrate Traffic conditions and surrounding residents and units. For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition. In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Three, the location should be forward-looking.

Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place. Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region. In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents. For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

Five, the "group rent" method is economical and practical.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental. Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

In addition, investors should also focus on the development trend of regional economy, income level, residential district planning, and the introduction of population quality, focusing on the business circle, the quality and quantity of purchasing power, and the quality of the shops themselves.