Sole Proprietor Shinguang Suzhou Has Attracted Much Attention

Suzhou Xinguang heaven and earth is located in the park with many offices, such as Kowloon warehouse, Sun Hung Kai and times international. The location of high-end commodities such as Jiu Guang Department store, moonlight pier, harmony square and so on will be opened in Suzhou.

Considering the surrounding high-grade office buildings and residential quarters, the consumption power of customers should be beyond doubt.

In Beijing, the hottest high-end shopping center, Shinkong world, was renamed Beijing SKP after the equity change. Taiwan's new light and three Vietnamese group has made a comeback in the mainland. In June 25th, the new world of Suzhou Industrial Park opened.

But you can't regard Suzhou Xinguang world as a replica of Beijing's new world, because the planning of the two is completely different.

With a total commercial area of 88 thousand square meters, Xinguang world has no choice to enter the international first-line brand, nor has it introduced any fast fashion stores such as ZARA and UNIQLO, which can bring large passenger flow.

Instead, the company has chosen some of the hottest designer brands in the market.

The main shops on the first floor were given the new designer brands of SHIATZY CHEN (Xia Ti Chen), APUJAN (Zhan Pu), VEGA ZAISHI WANG (Wang Zaishi), SIMONGAO (Gao Yang).

Among them, some brand designers are the first independent shops.

Each brand occupies about 100 square meters. Designers can make full use of space for product display and sales. Besides, the windows on the first floor are also the new products of these designer brands.

The idea is called "Silk Road Tour", except for China.

Brands such as Kelly Wearstler, Philip Crangi, Courtney Crangi, John Eshaya from other countries have also been registered.

However, it is a dangerous decision to put such a big brand proportion on the independent designer brand.

Another adopted a similar investment strategy.

It's Beijing old Buddha.

In 2013, the opening of the Old French Buddha Bu Kewen, a joint venture between the French Lafayette department store and the Hongkong I.T group, opened a brand area of "Asian power" on the four floor. The design works of Gao Yang, Wang Zaishi, Bu Kewen, Liu Qingyang and others can be found here.

Independent designers are getting more and more attention, but at the present stage of fashion consumption in China, it is doubtful whether independent designer brands with relatively low popularity can bring enough people to drive consumption.

After the opening of Beijing's old Buddha, the business situation has always been unsatisfactory, and the biggest contribution to the whole is still the luxury brand on the first floor.

According to I.T group's earnings report, Beijing's Buddha opened a deficit of HK $20 million in the first year.

Wu Xinda, chairman of new China three Yue China, told reporters on the interface that the current brand occupancy rate has reached 95%, and that luxury brands will enter in the future.

At the same time, he also predicted that the first year of Suzhou Xinguang world's turnover would be 1 billion yuan, and the breakeven point could be achieved in three years.