Sales Of Tmall Renewals Become Key

Renewal of the new regulations, shop sales, DSR calculation dimensions involving cross category businesses, take the plateau.

Shops will be assessed according to the standards of the largest sales category.

Moreover, the store's score and sales volume should be satisfied at the same time.

In order to facilitate the seller's understanding, Tmall also specializes in making charts and illustration.

It is understood that after January 1, 2015 and after the entry (i.e. the contract start time) businesses do not need to participate in 7, 8, September shops score and sales assessment.

However, it is required to comply with the requirements of "franchised store licensing link" and "Tmall 2016 annual renewal qualification criteria list" (which is expected to be released in October 2015).

In addition, Tmall stipulates that there is no need to participate in the examination and appraisal of health care products and pharmaceutical stores.

The big pharmacy store business refers to the category of "OTC drugs / medical devices / family products, contact lens / nursing solution, traditional nourishing food, health food / dietary supplement" category, and holds the flagship store of "Internet drug paction service qualification certificate". It belongs to the large pharmacy store business, and the shop name is usually displayed as "a certain large pharmacy".

Other participating businesses are not eligible.

The contract is automatically terminated until December 31, 2015 at 24.

But before January 2015, the merchants settled in need to take part in the examination.

The participating businesses need to meet three dimensions at the same time: first, the cumulative sales volume of stores in 7, 8 and September can meet all kinds of assessment standards; second, 7, 8, and September store ratings (DSR) meet the criteria for each category; third, meet the standards of Tmall 2016 annual renewal of quality standards (October 2015 October).

Tmall also explained some of the concepts involved in the examination: Sales refer to the sum of the total amount of orders in which all business pactions are "successful" during the period of validity of the Tmall agreement.

The amount does not include freight, nor does it include the amount of failed paction due to rights protection and after-sale. "Less than 4.5 days accumulated less than 30 days" refers to the total number of days in which the three DSR mean value is less than 4.5 points is less than 30 days during the examination period.

By then,

It will provide "business Kanban". It is expected that the sales and DSR standards of the renewal assessment can be viewed in July.

Tmall explains that the first level authorization of a trademark holder as a source is that the trademark owner authorizes the merchant to sell its brand.

The complete authorization within the two level with the source of the trademark holder is that the trademark owner authorizes a company to sell its brand merchandise, which authorizes the merchant to sell the brand merchandise, and the merchant needs to provide the trademark holder with a company.

And a company's authorization letter to the merchant.

By analogy, the two level / three level / four level of the trademark holder is the source of the complete authorization.

For example, the trademark owner authorizes A to sell its brand of goods (as a level of authorization). A authorizes B to sell the brand's goods (as a two level authorization), and B company authorizes merchants to sell the brand's goods (as a three level authorization).

For franchised stores, at least two brands are required to meet the requirements of authorized link level.

If the shop's shop meets the number of brands required by not less than two brands, the shop is normally renewed.

Brands that do not meet the requirements will no longer be renewed. Brand authorization will be cancelled in January 1, 2016.

Moreover, Tmall does not recognize the procurement contracts and purchase invoices provided by exclusive stores.

Franchised stores need to submit a brand authorization letter with complete authorization chain.

Tmall also pointed out in particular that if the trademark owned by the merchant is invalid, registration is being reapplied, which can not meet the audit criteria for renewal in 2016.

Since the effective date of the Tmall announcement (0 July 1st), the notice of acceptance of the trademark received from the new application will not be recognized.