Wanda: Not To Pform For Pformation, We Must Combine Our Own Advantages.

Transformation is not a pformation for pformation. It is not better than anyone's name, nor is it higher than whose profit, or which strategy is new or new.

A few days ago, a company in the capital market had a new network name, and the stock price went up at once, but only the name pformation was not enough.

Internet hot horse to engage in the Internet, culture is hot horse to culture.

According to the company's foundation, talent structure, innovation ability and other aspects, combined with their own advantages to pform.

Take Wanda as an example, the biggest advantage of Wanda's pformation is offline resources. Wanda has the largest offline consumption platform in the world.

Last year, more than 1 billion 600 million people had been consumed in Wanda, and this year will exceed 2 billion.

Wanda electronic commerce company is now signing an open contract, not only with its own, but also willing to manage large commercial centers outside.

To invest and carry out information and network pformation.

We are combining the open platform construction with the internal development. According to our estimate, by 2020, we will reach at least 10 billion people in Wanda Plaza. Our goal is to reach 15 billion people.

According to the current network active members, once a month, that is more than 1 billion people, and according to our current statistics, the consumption of Wanda Plaza is more than once a month, on average, there will be about 20 to 30 times a year.

We can cover 6 to 700 million people in China, and these people are the backbone of consumption.

Since Wanda's biggest advantage is the offline platform, our pformation is to bring the advantages of the offline industry into full play and combine the latest technology and future trends in this direction.

Let's take an example of cultural industry.

Last year, Wanda Commercial real estate net profit was 24 billion 800 million, and stock value was 250 billion.

The net profit of Wanda cinema is only 800 million. From 1 to May this year, it has achieved a high growth rate of tens of per cent compared with the same period last year.

The market value is about 100000000000.

Now there are some mergers and acquisitions, mergers and acquisitions must be suspended, we will have a series of mergers and acquisitions put in, after the resumption, it must be more.

There will be growth ahead.

Even before the suspension, its value is more than half that of commercial real estate.

So at the beginning, the people inside Wanda, especially those who did commercial real estate, did not understand. Wanda cinema only had 800 million net profit, which is our mantissa. What is the market value of half of us?

I say you need to understand, because this is the future, capital preferences represent the future.

If it has a 4 billion 800 million profit, it may be several times the market value.

So now we are going to do the cultural industry and the sports industry.

We are developing the "light assets" quickly and making the store bigger. We have a clear plan. We need to have at least 500 stores and 500 Wanda Plaza in 2020. If we sign another 1000 contracts, this means that more platforms will come out.

For example, making movie lines, children's entertainment and other cultural industries will develop faster on this platform, which is combined with their own advantages.

For example, we are now engaged in a new industry -- tourism industry.

This industry is also combined with our own advantages. In the past, we did cultural tourism, and how to do tourism is not very clear. Then Wanda slowly groped and explored a brand named Wanda culture tourism city. Now it has opened 3, and now it looks very good.

I just returned from Wuhan yesterday, to receive the Belgian King and queen watching our Han show.

The brand has spread to Europe, and now there are many tourists. Of course, we have some other tourism projects. We call it the construction destination, and we are investing more than a dozen. We have also put forward a goal to become the world's largest tourism company in 2020.

Now the largest tourist company in the world is Disney, and 130 million people have been admitted to the park in a year.

And our 2020

It is 200 million people, and we must rely on large tourist resorts.

A holiday resort is basically 10 million to 20 million people, and a dozen or more businesses have been opened. This goal has been achieved. There are many Chinese people, and holiday is a repeated consumption, not a one-off consumption.

After finishing, we must develop tourism products combined with our own advantages.

We want to superimpose our destination and channels, but we are not doing enough now. In addition to merging some travel agencies, we need to develop in a new direction. For example, we have recently acquired a large tourism website, and the news will soon be released.

With the combination of offline platforms and offline channels, the pformation is successful.

Our pformation is ultimately combined with our own advantages.

Now the film industry is very hot. China has been growing by 65% over the past six years. I personally predict that in the next two years, China's overall film industry will surpass the US in 2017.

But if you look at this fever, if you have never done it, you should not blindly pform.

We must combine our own advantages to foster strengths and circumvent weaknesses.