Clothing Store Sales Life Cycle And Coping Methods

Through the theory of commodity sales life cycle, this paper analyzes the marketing strategy choice of clothing stores.

As mentioned earlier, store goods management should grasp the principle of "suitable time", and use different goods management methods and strategies in different time periods of goods sales.

According to the theory of sales life cycle, the sales process of store goods can be divided into the following five stages.

The first stage of the sale of clothing stores is the "introduction period".

The so-called "introduction period" refers to the opening season of each new season.

In the introduction period, it is suggested that the stores should launch the products of the season earlier than other competitors and implement the so-called "rush season" strategy.

Through the implementation of the season robbing strategy, we can make the store brand become a window for consumers to understand the trend and hot spot of the season, and lay a good foundation for the sale of the whole season.

Another aspect that needs to be emphasized is the choice of basic commodities and commodities in the import period.

Due to the fact that the sales volume of shops is not very large during the import period, shops should mainly display and promote the fashion, avant-garde, and fashionable products of the season, so as to make the new customers feel refreshing and refreshing.

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About two weeks later, the sales of goods began to enter.

The second stage is the "growth period".

During the growth season, the sales volume of the seasonal goods began to increase gradually, and the performance of the store gradually increased.

The maturity of store sales is the most critical stage of clothing store operation.

It will have a direct impact on the performance tables that may be achieved throughout the season.

Therefore, at this stage, shops should ensure that all products are in homogeneous color code to meet the actual purchase needs of customers.

After the maturity period, the sales of clothing stores went into recession.

In recession, the most obvious feature of store sales is the slow pace of sales of goods and the slow decline in sales performance.

Compared with many shops who think that "there is nothing to do in the recession and can only wait for the end of season sales" concept, we should emphasize that in the recession, shops should actively consider the combination of sales promotion methods to digest the inventory of slow selling goods that may occur at the end of the season.

Finally, clothing store sales enter the so-called "death period" at the end of the season.

During this period, all brands in the market are engaged in a discount war, and consumers will also form the concept of cheap goods.

Therefore, combined with the idea of advancing sales activities before the recession, the strategy of this stage is to actively design and implement promotional activities to achieve as many sales as possible.

After discussing the "management and monitoring of goods", we will enter the fourth decisive factors in the fine management of clothing stores, namely, the organization and development of promotional activities.