Giorgio Armani Opens Up A Contemporary Art Exhibition Space

In order to celebrate the 40th anniversary establishment of its namesake brand, Italy fashion designer Giorgio Armani opened a contemporary art exhibition space "Armani Silos (Armani granary)" in the Tortona creative area of Milan.

In addition to displaying all the design achievements and behind the scenes stories of the brand over the past 40 years, the art space will also show works that reflect the new life attitude and lifestyle of the new era and cultural background.

The name "Armani granary" was taken by the old man himself.

He said in an interview with the media: "the reason why I call it granary is because this space is to store my grain, and clothing is my food."

In addition, do not think that Armani just found a new space to continue to show their brand clothes.

For this "granary", he took his team seriously to rebuild an old building built in 1950.

In the following picture, the building with many edges and corners behind the tree is the reconstructed art gallery, which has 4 floors, with a total area of 4500 square meters.

The interior of the stadium is a rectangular rectangular column layout with wide space and some blocks with a height of four stories.

In addition, the entire ceiling is painted black, while the walls and floors retain factory style steel and cement panels.

Heating, ventilation ducts and lighting wires are also exposed, so that people will enter into it and create a sense of insignificance.

The opening ceremony was launched in such a rugged space. The four floor space exhibited 600 sets of Armani brands launched since 1980.

And 200 accessories.

In order to make the audience better understand the theme of the exhibition, the whole exhibition is divided into 4 exhibition areas.

And visual effects classification of light and shadow effects.

In the process of deciding what to show and how to show, I also reviewed my 40 year career.

"In fact, this exhibition is to reflect what changes have taken place in fashion in the wake of social changes, which will help us better understand the trend of future fashion."

Yes, it is worth noting that in addition to the exhibition area, this art gallery is also equipped with gift shops and cafes to complete the visitor's experience.

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