The Rise Of "Head Horse" In Andrew Mar

Although Nike temporarily lost the "top horse", it won the overall situation. A few days ago, NBA officially announced that Nike has won the alliance's 8 year global sales and marketing contract. It will replace its old rival Adidas to become an exclusive clothing supplier of NBA, and they will become the first ever sporting goods company to mark the brand logo on NBA competition uniform, even though it was Adidas's logo as an official clothing supplier. It can only appear in warm-up clothes and training clothes.

It is reported that Nike As early as 1992, it became the official partner of NBA. Kobe Bryant Lebron James, Kevin Durant and many other NBA superstars.

Nike announced its announcement on June 10th. NBA The new contract will start from the 2017~2018 season, but the financial terms of the transaction have not been announced. According to the agreement between the two sides, Nike has obtained the right to make NBA matches and the warm-up clothes and shooting training clothes on the court.

In March this year, Adidas, NBA's clothing supplier, announced that it would not renew its contract with NBA because it thought it would be better to invest in new products and sponsor individual players. In 2006, Adidas became the costumes partner of the alliance. At that time, the two sides signed a contract which lasted for 11 years and reportedly valued at about US $400 million. The contract will expire at the end of the 2016-2017 season.

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In economics, there is a famous turning point of Lewis, that is, the turning point of surplus labor force to shortage, which means that in the process of industrialization, with the gradual transfer of surplus rural labor to non-agricultural industries, the surplus labor force in rural areas has gradually decreased and finally reached a bottleneck. Merrill Lynch has issued a report that China will enter "Lewis turning point" with the steady rise of labor costs in China.

The steady rise of labor costs can be felt not only by entrepreneurs, but also as observers and recorders.

Around 2009, the average monthly salary of a general laborer in Jinjiang was around 1500 yuan. Nowadays, there is no monthly salary of more than 2200 yuan, where to recruit workers? Take lathe workers as an example. A skilled lathe worker, earning five thousand or six thousand yuan a month, is not uncommon.

The rise of labor costs highlights the shortage of labor resources. In the view of reporters, there are many reasons for this shortage: first, with the development of new urbanization in a wide range, industries in various areas have developed one after another, and many labor resources have been selected for local employment. Two, the new labor resources represented by the 90's are unwilling to work in the first floor workshop. The labor force that supports the development of labor-intensive coastal industries is gradually getting old.

To solve this shortage, relying solely on raising salaries can only cure the symptoms and not cure them. The reason is simple: with the rising cost of various production factors, the profit margins of enterprises are getting smaller and smaller, which is more obvious in traditional labor-intensive industries. In the case of insufficient profits, it is possible to help enterprises recruit enough workers in a short time by relying on simple and rough salary increase, but it is still unknown whether enterprises have enough profit creating ability to retain workers.

For the labor-intensive industries in Jinjiang, we must get rid of the current situation of over reliance on traditional resources such as labor force, and let more factors of production, including technology, R & D, and so on, be involved in the creation of corporate profits.

In this transformation, the intelligent transformation of production equipment is undoubtedly able to produce benefits in the shortest time. By means of intelligent transformation, production efficiency can be improved while reducing manual dosage. Not only that, the more intelligent machines and equipment have obvious advantages in attracting new generation of labor resources.

At present, all countries in the world attach great importance to the research and development of industrial intelligent equipment, and the application of industrial robots is more and more extensive. For Jinjiang footwear industry, which is used to lead the development of the industry, this trend can not be ignored. To deal with Lewis turning point, the footwear industry in Jinjiang can really start from intellectualization.

Intellectualization talk about each other: "one step ahead" intellectualization "accumulates power for subsequent development.

The intelligent upgrading of enterprises is not only in the eyes of the government, but also the introduction of a real preferential policy to guide. In the view of the relevant personages, the intelligent upgrading of shoemaking industry can not only save money and increase efficiency for enterprises, but also enhance the competitiveness of the whole industry. When the industry is in the period of overall adjustment, the first step will be adjusted by the forefathers, which will make great efforts to accumulate strength for the subsequent assault.