Analysis On The Pformation Trend Of Sporting Goods In Quanzhou

In the performance data released by several springs enterprises, running footwear products have become the main source of income increase, which is closely related to the national policy urging the whole nation to start a fitness boom.

In 2014, the State Council issued several opinions on speeding up the development of sports industry to promote sports consumption. It is pointed out that to speed up the development of sports industry and promote sports consumption, we must enhance the people's physique and raise the level of health as the fundamental goal, and constantly meet the growing demand of sports for the masses.

Further stimulating sports products

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The announcement also noted that total orders grew in the fourth quarter of this year. According to product category analysis, sales performance of running products was strong, which is closely related to the popularity of running sports and the demand for specialized equipment.

"Mainly because enterprises continue to enhance brand and product professionalism and functionality."

"Over the past year, XTEP has launched a large number of resources to optimize its portfolio, focusing on design and public market recognition, in which running category products are the main source of income for the enterprise."

The announcement is interpreted.

The 361 degree announcement said that the sales volume of footwear and clothing products this year increased by double-digit, and the average sales also increased.

This reflects the continuous recovery of China's sports apparel industry, the average selling price of products has increased, but it also benefits the popularity of the national sports, and consumers pay more attention to functional and differentiated products.

The selling of running shoes products reflects the consumption demand raised by the national fitness craze to a certain extent. It also reflects a trend of pformation of sports products.

From 2014 onwards, 361, XTEP and other sports brand adjustment sponsorship strategy, from entertainment to sports, put forward the brand pformation to professional sports pformation goal.

On the road of sports brand returning to "professional sports", spring enterprises such as Anta, PEAK, XTEP, Hongxing Erke and so on are also actively changing under pressure, seeking pformation through the platform of leveraging Internet and Internet of things, and building new profit models.

"Enterprises must be clear about their positioning and direction, enter the field of differentiation and create differentiated products, and strive for perfection in the areas they adhere to, so that they can not be replaced.

Based on the characteristics of each brand, we should take root in the field market, pform channels, and explore new channels suitable for product attributes in emerging channels such as e-commerce and O2O mode.

Xu Zhihua said, we should clear the strategy of the electricity supplier, manage the price system and distribution system, so that both the online and offline operators will exert their strength.

He said.