Ouhai Shoe Enterprises Strive For Internal Strength To Achieve Contrarian Growth

A few days ago, from the seventh three member meeting of the Ouhai shoe leather industry association, we learned that last year, Ouhai shoe leather enterprises worked hard to make internal efforts.

Up to 14 billion yuan, an increase of 0.84% over the same period, and the value of export delivery reached 5 billion 318 million yuan, an increase of 12% over the same period last year.

By the end of 2014, a total of 19 member enterprises of the Industry Association introduced new machinery and equipment and put them on trial.

Among them, Xinqiao Dongfang shoe factory has put into use 42 units.

Put in 150 units.

In order to better help enterprises to carry out technological pformation,

In consultation with the Wenzhou branch of the postal savings bank of Ouhai, we intend to set up a special loan fund for "machine replacement".

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The reporter learned from the footwear industry association of Fujian province that the total output value of footwear industry in Fujian province reached 8 million 300 thousand yuan from 1 to April this year, with a cumulative increase of 4.4%.

From Anta, XTEP, 361 degrees, PEAK, Hongxing Erke and other leading sporting goods brands issued in the fourth quarter of the order and retail sales in the first quarter, the stock has reached the level of health, sporting goods industry has obvious signs of recovery.

"A lot of people think about the shoe industry in 2014. I think the biggest problem is the change in supply and demand."

Xu Zhihua, President of the Fujian footwear industry association and Peak Sport Products Co Limited CEO 2014, bluntly stated in the work report of the Fujian Footwear Association in the past that the extensive growth of the sports shoe industry in the past had brought inventory pressure.

In his view, especially in the first half of 2014, a small number of enterprises also caused the closure of the joint insurance companies due to various reasons such as the rapid expansion of the early stage, the interruption of the joint insurance loan chain, and the situation of the loss of individual business owners. These situations had a certain negative impact on the healthy development of the footwear industry, and in 2014 many people considered the industry's "cold winter".

Experienced the adjustment from last year to the first half of this year, the shoe industry in Fujian province has been on the rebound.

Reporters learned from the footwear industry association of Fujian Province, from 2015 to April this year, the total output value of footwear industry in Fujian province reached 8 million 300 thousand yuan, a cumulative increase of 4.4%, of which sales value increased by 4%, and the value of export delivery increased by 2.2%.

And from the spring quarter enterprises such as Anta, XTEP, 361 degrees, PEAK, Hongxing Erke and other leading sports goods brands issued in the fourth quarter of the order and the first quarter retail sales situation, inventory finishing to achieve a healthy level, the sporting goods industry has obvious signs of recovery.

This year, the total orders for the fourth quarter orders issued by PEAK (calculated at wholesale prices) showed an increase of 10% to 20% compared with the same quarter last year.

The retail sales of some retail outlets in the first quarter (at retail prices) increased significantly compared with the same quarter last year.

PEAK said that due to long-term adherence to sports products, the company maintained a healthy inventory level.

In addition, Anta has completed all orders this year, and the order will reach an increase of two digits in the first three quarters.

According to the 2015 fourth quarter order issued by Anta, the order amount of Anta products, including children's sporting goods series, recorded a double-digit increase year by year.

At the same time, the sales growth of the same store in the first quarter of 2015 was also higher than that of the same period last year, based on Anta's distributors and franchisees operating and operating more than one year's retail stores (excluding independent shops for children's sporting goods).

XTEP also released the order meeting in the fourth quarter of this year, a slight increase in unit number compared with the same period last year.

In order to improve orders, XTEP's average sales in the first quarter of 2015 compared to the same period last year, the number of units increased, the inventory sales ratio is about four months to four and a half months, stock keeps healthy level.

In addition, according to the announcement of the 31st degree, the winter order in the fourth quarter of 2015 will increase by 18% over the same period last year.