Shoe Products Go To The High End And Are Restricted By Technology.

Although China has the largest shoemaking factory, it has no luxury brand shoes, so we can see that our country is far from the high-end footwear industry.

According to the insiders, China must move towards a shoemaking powerhouse with high-end and high-end leather shoes to guide. If there are high-end products, there will be genuine Chinese famous brand products. With the support of famous brand products, China's brand will have international market position.

"China has so far no luxury brand shoes, mainly because Chinese made products are generally low-end, so brands have no place in the international market.

Luxury brands in Europe are the result of adhering to high quality and persisting in the pursuit of product quality in the past hundred years.

Technical skills are the basis for producing high quality products. Without excellent technical skills, it is impossible to design and produce high quality brand products.

Chen Guo theory, chairman of Shanghai Guoxue shoe last Co., Ltd.

The reporter understands that the technology of shoe making in China's footwear industry is generally lower than that of the developed European footwear industry. Over the years, China has attached importance to scale and output, and pursued the value of total sales. Many shoe companies are unwilling to work hard on technical skills, and strive for low cost and high output. By opening up shop mode, emphasizing market sales, light product quality and style, and rapidly expanding the scale, the manufacturing technology and skills of Chinese footwear industry have been progresses slowly over the past decades.

"Objectively speaking, China has technicians and technicians with relatively high level of technical skills, but the number is very small."

Chen Guoxue said that in recent years, a number of enterprises in China have attached importance to hand-made high-end products.

However, due to late start, poor economic strength, no brand in the market, no market position, products can not enter the famous stores and domestic first-class shopping malls, these enterprises are very difficult to develop.

"To create high quality brand products, we need to set up the concept of pursuing excellence. We need firm belief and persistent innovation to create perseverance. We need to start with improving the quality and quality of business operators, focusing on improving the skills of talents, and upgrading product manufacturing technology with strict standards.

This requires us

We should renew our ideas, learn from the developed countries in an open mind, seek truth and pragmatism, move forward step by step, so that we can become a powerful shoemaking power.

Chen Guo theory.

China is a big shoemaking country with large shoe factories, but it also needs high quality shoemaking enterprises.

Chen Guoxue believes that Chinese shoemaking enterprises must upgrade their skills in shoe making and design, move towards high-end products, abandon the business concept of quick success and instant benefit, advocate craftsmen spirit, calm down their minds to enhance their business capabilities, optimize the production process, improve their quality, enhance their ability and level of service for consumers, adhere to the pursuit of product excellence and Plan China well.

The top-level design of development.

This will lead to better development of China's shoemaking industry, and the shoe making enterprises will be better. China will have more international famous brand footwear products.