Quanzhou Outdoor Brand "Aiming" Business Travel Market

A few days ago, St. Valentine (Fujian) outdoor products Co., Ltd. announced that the next product and brand will return to the "business travel" positioning, while the outdoor businesses such as lion brand outdoor products Co., Ltd. are also making positive adjustments, and have "Jian Zhi" business travel market.

In fact, the concept of "business travel outdoors" has been put forward by the industry two or three years ago, but there are not many enterprises that really land in products, channels and marketing.

Nowadays, with the continuous improvement of people's participation and enthusiasm in outdoor sports, local outdoor brands want to explore the mass market with "business travel" as the entry point.

At the ordering session, a large area of the high-end products, including high-end professional outdoor footwear and equipment, began to be cut off in large quantities. The price of these products ranges from 1000 yuan to -5000 yuan, which is close to the international professional grade retail price. However, since the brand awareness is far less than that of some outdoor brands in the professional outdoor market, these high-end high-end outdoor footwear products become stock.

As a result, the company has focused its efforts on R & D of commercial outdoor products while cutting down on high-end professional outdoor products.

The same thing happened in another country.

In these two years,

The outdoor brand has basically completed the integration process of shoes and clothing, and has achieved good results in the development of all kinds of outdoor categories.

At present, Quanzhou outdoor brand already has the strength to build a mass professional outdoor sports brand. They need more outdoor enthusiasts to enter the consumer market of commercial outdoor products.

Xu Tengda, general manager of Tianlun Tian outdoor products Co., Ltd., who can truly understand the consumption needs of outdoor enthusiasts and stick closer to them, will be able to take the lead in this market.

In his view, the outdoor brand is ushering in a good opportunity for the development of "business travel". The company is now making great efforts in promoting the business outdoor products.

As a matter of fact, the LONSDALE brand, originally put forward as an outdoor location for business travelers, is dedicated to creating fashionable travel equipment with a complete function.

After more than two years of research and development, the LONSDALE brand has developed a fashionable travel equipment tailored for Chinese travel groups, which has been widely recognized by consumers. It can be said that a new trend of differentiation has been put into the outdoor market.

LONSDALE CEO, Lai Guo Cheng, said that in the past 2 years and more in China, the LONSDALE brand's image display and product design have become more sophisticated. As the slogan of the brand "embarks on a journey", it conveys the idea that travel is not a form, but a state.