Mercury Home Textile 2015 National Marketing Summit Held

Mercury home textile 2015 National Marketing Summit and autumn winter order meeting opened in Kunshan, Jiangsu. More than two thousand dealers from all over the country gathered together to share a rich learning feast, open new minds and win the future. At the beginning of the conference, all the participants sang the song of mercury, and the passionate performance of the channel charm dance group laid a warm tone for this conference.

Mr. Li Yujie, chairman of mercury Holdings Group, made a deep analysis of the economic situation and brand home textiles trend in 2015, and deployed the annual plan and key marketing work of mercury home textiles in 2015.

In 2015, the domestic economic situation was stable, and the Chinese economy entered a new normal development at medium speed, which provided a good environment for the further development of the brand. The advent of the mobile Internet era and the information age has brought new challenges to the traditional channels, and new thinking and new models are emerging.

However, in the past severe economic situation, the growth of mercury home textile sales has been climbing steadily, keeping the industry leading. The chairman pointed out that under the new environment, the four major strategic management principles of mercury home textiles are: innovating brand management, strengthening quality management, deepening the cost reduction and enhancing efficiency, and practicing the philosophy of mercury.

In 2015, Mercury will continue to research and develop innovative products, launch products at all price levels, increase investment efforts, promote the rapid development of wedding mercury, curb the circulation of miscellaneous businesses and counterfeit and inferior products, strengthen the construction of channel marketing teams, increase the training of dealers, and help improve the management and management capabilities of distributors. In addition, the chairman pointed out that the image of the terminal needs upgrading and upgrading, and the promotion of new media should be promoted. Mercury "Strategy" to improve sales performance.

The chairman encourages new thinking and quick action to meet new challenges. Innovation will win the future now.

Subsequently, Mr. Gao Keping, assistant general manager, gave a report on the work of the channel department and summed up the first quarter concession. Distribution channel Work: in the first quarter, we increased the volume of business promotion, reduced the volume of sales promotion, and rectified the operation of miscellaneous brands. Help dealers renovate and redecorate, reshape the brand image of mercury home textiles.

At the same time, Mr. Gao Keping elaborated on the channel work plan in the second half of the year: planning promotion outlets, strengthening publicity, setting up shop work standards, enhancing after-sales service quality, providing close service for dealers, abandoning off-season concept, strengthening WeChat marketing, formulating corresponding marketing programs, improving customer volume in the storefront, attracting investment from all staff, continuing to rush shops, concentrating resources downwards, renovating and decorating decoration, strengthening training, and cracking down on miscellaneous counterfeit goods.

"Keep optimistic We must strengthen our faith, forge ahead and decide everything. Let's be a caring mercury man. Mr. Gao Keping's steady and professional report won applause.

In the brand work report, Mr. Zhang Lin, assistant general manager, summed up the new marketing mode based on the "draught" theory and the actual situation of mercury home textiles.

Mr. Qiang Zhang Lin vividly analyzed the number of customers in the terminal store using WeChat and Internet marketing methods: "a magical day" tells how a 20 square meter shop can attract fans with social media, accurately target customers and create achievements. The customers should be friends, strengthen the channel after-sales service construction, provide quality services, establish a good reputation in the region, expect the store experience, improve the image of the store, win the acclaim and return rate.

The conference not only spread the new marketing method, but also the new product conference, the world's first product of the 2015 negative ion Tencel cotton product of mercury home textiles. Mercury home textiles negative ion Tencel cotton kit extracts natural environmental raw materials, combined with technological innovation, integrates negative ion technology into products, so that it has excellent water absorption, breathability and sensitive skin.

At the meeting, Mr. Qiang also shared the campaign promotion plan in the second half of the year, aiming at the summer cool Festival, the opening season and the anniversary celebration and the marriage Expo in the off-season, while retaining the traditional promotion plan, and combining the new marketing mode, excavating the blank market, expanding the home for Zhang Lin's home textile industry.