New Experience Of The First Silicon Valley Fashion Week

The Silicon Valley fashion week is Betabrand, the Internet fashion company.

Before the formal start of fashion week, Betabrand was ready to accept all kinds of voices from all sides.

Betabrand 2013, headquartered in San Francisco, launched a public funding platform similar to Kickstarter. The target audience is mainly clothing innovation projects, which aims to make the initial clothing concept and samples eventually become finished products through crowd financing.

Since its establishment, Betabrand has invested a total of more than 100 garments, such as one-piece suits, Onesies and poop-emoji printed skirts, which are sold well.

Although Betabrand has been used to playing cards on a regular basis, no one really expected it to combine Silicon Valley with fashion week.

The news was released a week before the start of fashion week, and immediately occupied the hot spot of Twitter and the news headlines of San Francisco Bay area.

Some people question: "

And fashion week? Is it necessary? "" are they two together? "

Some people laugh at "GQ" senior editor.

No mercy: "really, program apes, don't be funny.

Be honest and stay at your own land without disturbing each other.

silicon valley

Do you promise not to mention these words again? "

CEO Chris Lindland of Betabrand admits that 6 weeks of preparation for fashion week is beyond his imagination.

In addition, many people outside are not optimistic. He even thought that if tickets could not be sold, they could not be used.

Surprisingly, three days of tickets were sold out. Not only that, but on the days before the fashion week, the authoritative fashion websites such as Style and Fashionista reported relevant news. During the fashion week, besides the local journalists in the San Francisco Bay area, many famous news media and magazines such as The New Yorker, New York Magazine, BuzzFeed, Yahoo Style, and even "the" were sent to reporters in front to report the crowded passages.

A local reporter surprised to the New York magazine reporter: "is it so grand? Even you all came!"

The first Silicon Valley fashion week (Silicon Valley Fashion Week) was held in May 12th at the Chapel music venue for a period of three days.

Yes, you are not mistaken. There are fashion week in Silicon Valley too.