H&M And Luxury Brands Seize The Opportunity To Cooperate.

The latest cooperation between H&M and luxury brands has caught the good time.

If Balmain is really designed for the civilian population this time, as Rousteing said, it would be a breach of the original intention of Balmain and H&M to cooperate with the two brands in the limited edition, and this series will lose its representativeness.

This time, fast fashion cooperation with famous designers has been very limited, but it has also attracted media attention and shopping frenzy.

Shareholders think this is a good time for marketing, but it is not a good way to make money.

This is a doomed cooperation: now it seems that all fast fashion brands need to launch cooperation with big designers, and there will always be chips for brands to constantly raise cooperation.

H&M is like this. Instead of H&M, the cooperation between fast fashion and luxury brand has risen to a new height. Rather, Balmain creative director Olivier Rousteing will become the latest high street -- the designer of civilian brand cooperation. This news has set off a new upsurge.

Rousteing, the creative director of Paris fashion brand Balmain, chose the BillBoard music awards ceremony held in Las Vegas on 17 days - he joined the two supermodel Kendall Jenner and Jourdan Dunn, with the latest collaboration of H&M and Jourdan Dunn, to the red carpet of the award ceremony, and set off a little stir as the first show of the two brands.

It is worth mentioning that, just before the Rousteing's high-profile cooperation in the music festival, last year, Alexander Wang, the asian designer, announced that he would cooperate with H&M at the music festival.

Wang Daren and H&M launched a limited edition of the cooperation of the degree of popularity is different, so you can not understand why Rousteing will choose a similar way to announce this joint news.

If this trend continues, perhaps the organizers of the music ceremony should ask for dividends from the cooperative brand.

Balmain creative director Olivier Rousteing (middle), and supermodel Jourdan Dunn (left) and Kendall Jenner at the American Billboard music awards ceremony in Las Vegas.

Balmain's creative director and H&M also have their own unique journey: the Swedish retail industry giant said in a press release that a topic tag on social networking sites is #HMBalmaination, and the fans of the brand can join in the discussion on this topic.

What is the meaning of this topic is not clear, but it may mean that everyone can spend a very high price on clothes that have the sense of Balmain design, so this cooperation series is both cheap and cheap.

To some extent, this thing has an uncanny irony (using an enterprise news report to promote group sports on the social network itself has inherent contradictions); on the other hand, this is a true portrayal of our times. Wearing a brand is the most obvious identity of a group.

You just buy clothes, do not need to join a group; you don't need to be holding one.

Consumers, as long as you wear this dress, have become a member of this group.

Whether it's a decision to announce two brand cooperation messages at a music ceremony or to launch such a topic tag, it comes from the same original intention. Rousteing's explanation is: "I want to talk with my generation," he said. "This is my main goal as a planner."

He is 29 years old.

)

How do his peers talk?

It's not cold, but it has great enthusiasm for what's crazy on the Internet or with music.

Whether or not Twitter is part of this generation's social media platform remains to be discussed.

Of course, Snapchat will not agree with this statement.

)

Anyway, the 250 new cooperative series designed by Rousteing for Balmain and H&M will be launched in November 5th, which will give us enough time to see if anyone will join us.

And how did people evaluate this cooperation?

On the morning of 18 th, although this topic did not form an overwhelming discussion on social media, it also excited many netizens.

In addition, Rousteing has 1 million 100 thousand fans on Instagram, and they are keen to brush all kinds of self portraits of him and his good friends (such as Justin Bieber).

Although I am not a fan of Rousteing's works (indeed, his series is the least I feel in last season's fashion week in Paris), but I still feel that this cooperation will be very effective.

Seeing that his clothes always give me an impulse to get on the Instagram, his design has the cartoon style of revisionism in 1980s, and the blind worship of designers to the age that has never been experienced will romanticism the past.

This is actually a little bit of Las Vegas style sentimental smell in the old fashions of the fashion, but those who like to wear the big diamond without wearing a tune and the night club guests who are ridiculous are very much like this. They don't care about other people's eyes.

Now the question is very simple: two, is the massive cooperation of brands, but can it really satisfy the needs of consumers? Last month, when designer Lily Pulitzer's series was sold out within a few hours, Target was unanimously resisted by consumers. And the cooperation between Wang DAE Ren and H&M just started selling on the Internet, which led to the paralysis of the website.