Japanese Niche Brands Are Attacking Men'S Wear Market.

Although the style of Japanese men's wear has changed with the company's popularity, some practices have not changed. For example, Japanese men's men don't rely too much on the show. Most of them rely on showcase to display products to consumers and buyers, and there are few independent retail brands outside Japan.

You probably haven't heard of it before, because most of them didn't shop outside Japan before they boarded Mr Porter and MatchesFashion, but that's their charm.

It is reported that many male consumers nowadays do not want to associate themselves with a brand on their clothes, and these quiet and noisy brands have just completed the attraction of low-key dress enthusiasts.

Such momentum has grown stronger in recent years.

In the first half of 2015, the MatchesFashion website has already launched 7 new Japanese brands including Tomorrowland, and Mr Lobban, the top buyer of Mr Porter, now also confirms that Mr Porter currently has about 20 Japanese brands in the atlas, which has recently released exclusive Japanese brand Blackmeans, Beams Plus, Blackmeans, cable, and cable.

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The Tomorrowland page on sale is found to be a plain colored shirt or T-shirt, and the most expensive dark blue coloured suit jacket has been sold for $795.

Consumers are increasingly hungry for fashion based on Japan. They want to wear clothes that everyone knows very well, but they can emit different charms that are different from others.

You may doubt that tannin and T-shirts are not so Japanese, they are more western.

But Lobban explained to the independent newspaper: "a lot of Japan.

It can be quickly recognized that they are very subtle compared with the American style. "

Lobban is also a

Investors.

It's not just Lobban that has sharp eyes. Damien Fashion.com, director of menswear at Matches Fashion.com, thinks so: "this is a fashionable sense of integration between East and West.

They played with men's clothing and gave them some fine-tuning. This is a western fashion from a Japanese perspective.

The new style of Japanese men's clothing is attracting fans at a very fast speed. They are almost all made in Japan and are of high quality.

On the other hand, designers' fans can help sales, such as Junya Watanabe, a Japanese designer.

Another well-known character of Watanabe Junya is Wakubo Rei's entry pupil.

"Find the best season for a show and present a new series on T, which can be converted into retail sales."

From the sales level, Lobban says Junya Watanabe is the most successful Japanese brand invested by Mr Porter.

In recent years, the importance of men's wear market is also increasing.

In 2009, the global cash flow of men's wear exceeded women's clothing, with an annual growth rate of 9%-13%.

The men's clothing market in the UK has increased by 18% over the past five years.

In the luxury industry, consumers focus more on gorgeous suits and classic accessories. Now they need a low-key, anti Japanese Bing Bling style.