Beautiful Bags And Clothes Consume Huge Resources.

Garment and textile industry is the most seriously polluted industry after petroleum industry.

The production of 1000 grams of cotton cloth can be almost made into a T-shirt and a pair of jeans, which requires more than 20 thousand liters of water.

In the view of Kai Yun president and CEO Fran ois-Henri Pinault, the "environmental profit and loss statement" can help to make the cloud a more powerful and solid business empire.

Pinault did not give the ranking of the 21 brands, but still referred to its brand.

Stella McCartney, a designer who insists on not using animal skins or fur, has been praised by Pinault for many times in recent years. "Not only is the design very well sold, but in sustainable terms, no other brand can surpass it or even shoulder it."

And this is nearly 100 pages.

At first glance, it is quite complex and full of data: the smaller the number, the more friendly the production link is to the environment.

As a whole, open cloud has been successful since the implementation of the "sustainable fashion" strategy, and it has a 40% lower impact on the environment than other companies with similar production.

Urge

The factors that made this achievement include the leather dyeing technology adopted by the brand Gucci and Bottega Veneta, which can help to reduce heavy metal emissions; purchase Peru's sustainable mining gold by opening the cloud, and display the environmental protection features when designing and constructing retail space.

The bad news in the report is that 93% of the environmental damage occurs in the upper reaches of the supply chain, and more than half occur in raw material related production links.

The corresponding way Pinault adopts is cooperation.

The third richest French richest man has publicized the concept of "sustainability" in many occasions.

In a recent conference call, Pinault once again reiterated the importance of working with other companies. "We can't change the supply chain just by opening the cloud."

In March 31st of this year, Kai Yun signed a cooperation agreement with the British textile environmental protection technology company Worn Again and the fast fashion brand H&M, trying to use technology to achieve textile recycling.

Pinault has made an account: "we use 65 million tons of polyester fiber and cotton fiber products every year, and the consumption in 2020 is expected to reach 90 million tons.

If we can apply this technology to the supply chain of Kai Yun, the amount of recycled textiles will be astonishing.

In addition to the "environmental protection" trademark, textile recycling technology will save a lot of cost for the group.

Virgin Richard Branson, a founder of the Virgin Group, demonstrated the "environmental profit and loss report" to demonstrate the global environmental protection business. It will help other companies to accelerate economic pformation and achieve 0 emissions in 2050.

Although the "environmental profit and loss report" released by Kai Yun also shows that converting production mode into a sustainable mode is not only beneficial to the environment, it will also increase profits in the long run.