"Internet + Exhibition" Promotes The Development Of Wuhan Convention And Exhibition Industry

The Ninth China Central Investment and trade fair and the 2015 Hubei Convention and exhibition investment forum were held in the auditorium of Hongshan.

Liu Yong, director of the development and Strategy Regional Economic Research Office of the State Council Development Research Center, Ma Min, Secretary of the Party committee of Huazhong Normal University, and Ma Yong, the vice president of the China Exhibition Economic Research Association, will be combined with the "Internet +" to provide scientific and technological support for Wuhan mice.

Recently, the reporter learned from the meeting that as a forum organizer, Luo Yi, President of Hubei exhibition and Economic Development Promotion Association, analyzed that under the current new normal economic situation, the breakthroughs in the exhibition economy must be changed.

At the same time, he advocated professionalism and internationalization.

Through informatization, wisdom and green methods, traditional convention and exhibition industry should combine the characteristics of Internet + big data, and upgrade and pform according to the operation mode of socialization, marketization and specialization.

Vice president of China Exhibition Economy Research Association

Combined with the trend of Internet +, we have made many creative suggestions around the profit model of Hubei MICE industry.

He believes that the exhibition industry should actively embrace the Internet, join hands with financial instruments, and strengthen resource integration.

Specifically, to Hubei's Convention and exhibition industry's profit model, Ma Yong put forward six major profit models: Thinking crossover, factor optimization, platform reengineering, value extension, multi threading, and industrial ecological circle.

It is understood that the exhibition also attracted the participation of Kyushu Tong Pharmaceutical Group, drow group, national drug holding group, Guizhou Moutai group, Haier group and other enterprises.

Related links:

When entering the library and closing the peak hours, the surrounding roads are jammed, the spectators can't get in and out, the surrounding parking lots are not clear, and the parking lot is difficult to find.

In from May 15th to 18th, a series of fairs were held at the National Convention and Exhibition Center. Due to the fact that the number of visitors to the exhibition was far beyond the expectations of the organizers and venues of the exhibition, a series of problems appeared inside and outside the exhibition hall.

Yesterday, the reporter learned from the National Convention and exhibition center that in view of these problems, they are going to draw lessons from the relevant parties and draw inferences from each other. In the second half of this year, the National Convention and Exhibition Center will also hold 4 exhibitions with an average area of over 200 thousand square meters. Through rectification, the National Exhibition Center will receive the inspection of exhibitors and the general audience with a new look.

The design of the National Convention and Exhibition Center, which can accommodate 400 thousand people per day, is why there are problems such as "in and out of difficulty" and "difficulty in eating" in the medical fair where the number of people entering the field is only one day or more than 173 thousand.

Wang Zhiping, chairman of Shanghai fair limited, explained that the main reason was that the organizers of the exhibition were not expecting enough visitors.

The Medical Fair series moved from Guangzhou and other places to the National Convention and Exhibition Center for the first time in Shanghai.

The organizers lack experience in running exhibitions in Shanghai. They predict that the number of visitors on the highest day will be around 110 thousand, while the actual number of visitors to the stadium will reach 173 thousand.

Wang Zhiping also admitted that these problems exposed by the medical Expo were also caused by the lag in the construction of road traffic facilities around the venues.

5 parking lots and 2 freight car waiting areas completed in the planning and construction of the venues have not yet been constructed.

At present, the capacity of the public pport system around the National Convention and Exhibition Center is quite insufficient.

Xujing east station is the only subway station of the National Convention and Exhibition Center. Due to the construction of the station before the construction of the National Convention and Exhibition Center, the capacity of the platform did not consider the huge exhibition crowd, plus the limited capacity of line 2, which caused visitors to leave the subway without leaving the subway.

The surrounding public pport system is scarce, and there are few bus routes connecting the urban area.

There will be more and more large-scale exhibitions. The International Furniture Fair, which is about to be held in September this year, is expected to exceed 300 thousand square meters.

Wang Zhiping said that as venues, they are stepping up the introduction of various rectification measures.

Among them, it is necessary to predict the exhibition situation ahead of time, and ask the organizers to provide accurate information as far as possible so as to avoid operational risks caused by asymmetric information.

Two, they are speeding up the introduction of the APP integrated navigation system, optimizing the identification facilities, adding signs and public service signs, highlighting taxis, connecting buses, subway, and export, and facilitating the audience to choose a variety of departure routes.

According to the introduction, the "APP integrated navigation system" is the first step to achieve "navigation" to the concrete exhibition hall, and the second step is to "navigate" to the concrete booth.

In response to the problem of "eating hard", he said that on the basis of strict grasp of the qualification requirements of catering units, measures to liberalized the market should be adopted to increase the number of catering units and locations to ensure food and beverage supply.

It is also understood that the commercial center of the National Convention and exhibition center with a total area of 30 thousand square meters is stepping up its work. At that time, there will be 80 to 90 Chinese and Western fast food and light catering enterprises.